morefire

Email Marketing, Marketing Automation Manager

morefire

full-time

Posted on:

Location Type: Hybrid

Location: Köln • 🇩🇪 Germany

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Salary

💰 €60,000 per year

Job Level

JuniorMid-Level

About the role

  • Strategic consulting and hands-on implementation of email marketing strategies: from newsletters and lifecycle campaigns to complex automations
  • Building and optimizing lead nurturing journeys, reactivation campaigns and SaaS-specific onboarding flows
  • Supporting the development and testing of email templates
  • Implementation and onboarding of email and marketing automation tools
  • Conducting audits and deliverability checks and deriving concrete optimization measures
  • Operational campaign management including list maintenance, segmentation, send planning, A/B testing and performance measurement
  • Using AI tools and automations to increase efficiency and personalize campaigns

Requirements

  • At least 2 years of experience in email marketing and marketing automation in a B2B or B2C environment
  • Strong knowledge of HubSpot or Klaviyo, complemented by experience with other common tools such as Brevo, CleverReach, Rapidmail or Mailchimp
  • Good understanding of CRM structures, customer journeys, segmentation and lifecycle marketing
  • Hands-on experience in designing, executing and optimizing email campaigns (e.g. lead nurturing sequences, reactivation campaigns, SaaS onboarding flows)
  • Initial experience with automation tools such as Make, Zapier, n8n and/or willingness to learn these tools
  • Very good German skills and confident communication in English.
Benefits
  • 32 days of vacation for your rest and recovery
  • Choice of hardware (MacBook or Windows laptop)
  • Deutschlandticket and JobRad for sustainable mobility
  • Attractive packages such as employee discounts, company pension plan (bAV) and a health program
  • Mental well-being offerings such as workshops and coaching

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingmarketing automationA/B testingperformance measurementlead nurturingreactivation campaignsSaaS onboardingcampaign optimizationsegmentationcustomer journeys
Soft skills
communicationstrategic consultinghands-on implementationoperational managementproblem-solvingcreativityattention to detailcollaborationadaptabilitywillingness to learn