Account Director, Social Media – Beauty
Praytell
Spark
Job Level
Senior
Tech Stack
Spark
About the role
- Own, shape and deliver an integrated PR strategy aligned to brand and business goals
- Lead creative campaign development that builds brand fame and earns attention across PR, social and partnerships
- Champion “newsroom thinking” – identify cultural hooks, seasonal trends and opportunities for newsjacking
- Ensure a consistent and compelling Moonpig voice across all external-facing channels
- Oversee the day-to-day running of a proactive and reactive press office
- Build and maintain strong media relationships across national, lifestyle, gifting, retail, tech and consumer titles
- Lead the creation and distribution of high-quality press materials – releases, commentary, gift guides and hero assets
- Define KPIs, implement measurement frameworks and report on performance across PR and supporting channels
- Manage relationships with agencies, freelancers and partners – ensure clear briefing, timely delivery and strong ROI
- Lead campaign planning and post-campaign evaluation to capture learnings and optimise future activity
- Report to the Director of Marketing and collaborate with internal teams and external partners
Requirements
- Head of PR-level candidate (senior PR leadership)
- Senior experience in-house or agency-side
- Track record of developing bold, culturally relevant PR and social campaigns that drive buzz and coverage
- Passionate about the news and social media agenda; ability to spot reactive opportunities and newsjack
- Strong copywriting skills for captions, pitch emails and press releases
- Experience managing talent campaigns end-to-end, including talent identification, negotiation, briefing and performance analysis
- Strong commercial awareness and ability to connect comms activity with business impact
- Ability to thrive in a fast-paced, agile environment and manage multiple projects and priorities
- Team player with energy, optimism and creative spark
- Available to start by November 2025 at the very latest
