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Senior Demand Generation Manager
Monte CarloSenior Demand Generation Manager executing demand generation programs at Monte Carlo, an AI-driven data reliability company. Collaborating with Sales and Marketing to enhance MQLs and pipeline growth.
About the role
Key responsibilities & impact- Build, promote, and run Monte Carlo’s webinar and virtual event calendar end-to-end.
- Own and manage the demand generation email calendar, ensuring programs are sequenced, prioritized, and delivered on time.
- Design and execute multi-touch nurture programs in HubSpot that move leads through the funnel.
- Analyze list segments and intent data in 6sense to inform program targeting, refine audience segmentation, and drive alignment with Sales and SDRs.
- Build and manage the programs and workflows that facilitate clean lead handoff to Sales and SDRs.
- Own execution of select field marketing programs and provide campaign support for broader field activations.
- Own pre- and post-event campaign execution around major tradeshows.
- Own the technical execution behind your programs — building and maintaining HubSpot workflows, campaign setup, nurture builds, UTM tracking, list management, and reporting/analytics.
Requirements
What you’ll need- 3-5 years of B2B demand generation experience, ideally in Data or SaaS
- Deep, hands-on HubSpot expertise — workflow builds, campaign architecture, UTM tracking, list management, lead routing, and reporting.
- Strong Salesforce fluency — comfortable with campaign architecture, lead/contact reporting.
- Hands-on experience running webinars and virtual events end-to-end (Brandlive or similar a plus).
- Experience using 6sense (or similar) for audience segmentation, intent analysis, and sales alignment.
- Strong analytical mindset — you track performance, spot gaps, and optimize in-flight.
- Experience collaborating with SDR and Sales teams on lead handoff and follow-through
- Comfortable managing a busy program calendar and multiple workstreams simultaneously.
- Genuinely excited about using AI tools in your daily workflow to move faster, produce better work, and find efficiencies across programs.
- A natural multi-hat wearer — you’re energized by variety, don’t wait to be handed a playbook, and are comfortable owning programs across different disciplines at the same time.
- A culture builder, bring positivity, energy, and an open mind to everything you do.
Benefits
Comp & perks- Stock Options
- Healthcare plans
- 401k Retirement Plan
- Wellness Stipend
- Home Office Stipend
- Cell Phone or WIFI reimbursement
- Paid Parental Leave
- Flexible Time Off
- Generous Travel Policy
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationemail marketingaudience segmentationlead routingcampaign architecturereportinganalyticswebinar managementevent executionUTM tracking
Soft Skills
analytical mindsetcollaborationtime managementmulti-taskingadaptabilitycreativitypositivityenergyopen-mindednessownership