As a Field Marketing Manager, you’ll be the strategic connector between marketing, sales, and partners—owning the creation and execution of high-impact events and programs that strengthen relationships with key accounts, accelerate deal cycles, and drive measurable revenue.
Bring the brand to life for executives and buying committees through ABM activations, bespoke C-suite experiences, trade shows, regional events, and partner-led initiatives.
Report into our Head of Field Marketing and be fully remote, located on the East Coast in the EST time zone.
Plan and execute regional trade shows, conferences, and sponsorships with strong branding, booth presence, and executive readiness.
Partner with sales on account planning to identify marketing-led engagement opportunities and co-develop playbooks.
Design and deliver personalized ABM activations (e.g., executive dinners, networking, roadshows, on-site meetings).
Collaborate with partners on co-hosted events and joint programs to drive relationships and shared pipeline.
Manage full event lifecycle: vendor selection, logistics, contract negotiation, on-site execution, and follow-up.
Create event narratives, speaker prep, and sales guides to ensure consistent messaging and impactful engagement.
Coordinate executive and booth meetings, ensuring effective scheduling and follow-up.
Track and analyze event performance, connecting engagement to pipeline and revenue, and maintain Salesforce dashboards for ROI insights.
Requirements
3+ years in field marketing, ABM, or event marketing (B2B SaaS or startup preferred).
Proven success partnering closely with sales on 1:1 and 1:Few engagement strategies that impact pipeline.
Strong relationship-building skills with executives and decision-makers in high-touch settings.
Demonstrated experience managing complex event programs from strategy through flawless execution.
Strategic thinker with a detail-oriented, problem-solving mindset.
Comfortable using Salesforce to track, measure, and optimize program effectiveness.
Willingness to travel and work flexible hours to support events.