Montauk Capital

Director of Innovation Marketing

Montauk Capital

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Define and evolve brand identity, voice, and visual system
  • Lead market and product positioning across consumer and partner audiences
  • Translate product value into clear, differentiated messaging
  • Ensure consistency across all channels, campaigns, and touchpoints
  • Design and own a full-funnel demand engine across organic, earned, influencer, and paid media
  • Build systems to capture and convert demand generated by PR and influencer campaigns
  • Partner with paid media and lifecycle to amplify high-performing earned and creator content
  • Define success metrics and attribution models for non-paid channels
  • Own influencer and creator marketing strategy end-to-end, from partner selection to performance measurement
  • Lead PR and earned media efforts, including narrative development, press relationships, and launch moments
  • Turn earned attention into measurable outcomes through landing pages, retargeting, and lifecycle flows
  • Own website, CMS, and landing page strategy, including conversion optimization and experimentation
  • Lead paid media strategy across platforms such as Google and Meta/Facebook
  • Run continuous testing across messaging, creative, audiences, and conversion paths
  • Ensure tight alignment between brand, campaigns, and performance marketing
  • Use AI tools to accelerate research, content creation, creative iteration, and performance analysis
  • Build AI-assisted workflows to increase speed, efficiency, and learning across channels
  • Stay current on emerging tools and techniques that meaningfully improve marketing outcomes
  • Own funnel performance from awareness through conversion
  • Use data and insights to prioritize initiatives and allocate spend
  • Establish a culture of testing, learning, and iteration
  • Report on impact using clear, actionable metrics
  • Act as a senior cross-functional partner to product, partnerships, and leadership
  • Help define what great marketing looks like at an early-stage company
  • Build scalable processes and, over time, a high-performing marketing team

Requirements

  • 7–12+ years of marketing experience with senior ownership of brand and demand
  • Proven track record building or evolving a brand (identity, positioning, narrative)
  • Hands-on expertise across:
  • - CMS and website management
  • - Paid media platforms (Google, Meta/Facebook, etc.)
  • - Landing page strategy and conversion optimization
  • Demonstrated success using influencer, PR, or earned media as demand drivers
  • Strong analytical mindset with comfort owning funnel metrics and attribution
  • AI-native approach to marketing execution and experimentation
  • Startup experience or strong comfort operating in ambiguity with high ownership
  • Nice to Have
  • - Experience at an early-stage or fast-scaling startup
  • - Background in consumer tech, fintech, proptech, or marketplaces
  • - Experience marketing AI-powered or technically complex products
  • - Experience supporting B2C and B2B2C growth models
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand identityproduct positioningdemand generationconversion optimizationattribution modelsinfluencer marketingPR strategylanding page strategydata analysisAI marketing
Soft Skills
analytical mindsetcross-functional collaborationleadershipstrategic thinkingcreativityadaptabilitycommunicationownershiptesting and iteration cultureproblem-solving