Operations

• Serve as an expert on the data model supporting all Shop and Trip communications.
• Build, QA, and publish audiences in Salesforce Data Cloud (DC) for activation in Salesforce Marketing Cloud (SFMC).
• Validate attribute mappings and audience logic for new communications.
• Monitor audience publishing schedules to ensure on-time data delivery to SFMC.
• Set up and maintain automations between Data Cloud and SFMC.
• Map Data Cloud outputs to Data Extensions for use in Journey Builder.
• Participate in Data Ambassador meetings with Communications Owners to provide data insights and recommendations.
• Collaborate with Production Operations and Developers to ensure smooth integration between DC and SFMC.
• Conduct daily publishing checks and design alert mechanisms for sync or automation failures.
• Maintain clear documentation of audience logic, mappings, and data dependencies.
• Partner with Capability and Solutions teams to validate new data attributes and event feeds.
• Support QA, UAT, and Go-Live readiness by verifying audience accuracy and journey triggers.

Senior Data Operations Specialist – Salesforce Data Cloud

Sales Compensation & Operations Consultant

Global Director – Grid Services Operations

Global Director – Grid Services Operations

Operations Analyst

Operations Specialist