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CRM Copy Writer
Moniepoint Inc. (Formerly TeamApt Inc.)CRM Copywriter crafting persuasive customer lifecycle communications for Moniepoint's user engagement. Collaborating with teams to enhance brand loyalty through targeted messaging strategies.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CRM copywriting and email marketing, with a strong focus on crafting engaging and conversion-driven messaging across various digital channels. Proficient in analyzing performance metrics to refine messaging strategies and enhance user experience.
Highest-signal resume keywords
CRM CopywritingEmail MarketingCustomer Lifecycle MessagingPerformance AnalyticsFintech Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingEmail CampaignsSMS MessagingIn-App MessagingConversion OptimizationSEO Best PracticesUser SegmentationA/B TestingEngagement StrategiesBrand Voice Alignment
Soft Skills
CreativityCollaborationAnalytical ThinkingCommunicationAttention to Detail
Tools & Technologies
CRM PlatformsEmail Marketing ToolsAnalytics SoftwareDesign Software
Industry Keywords
FintechBankingFinancial ServicesCustomer EngagementUser Experience
About the role
Key responsibilities & impact- Write compelling and targeted copy for CRM channels, including email, SMS, in-app messages, and push notifications.
- Develop customer lifecycle messaging for onboarding, engagement, retention, and reactivation campaigns.
- Craft transactional and automated messages that enhance the user experience.
- Tailor messaging for different customer personas and user segments.
- Collaborate with the Head of CRM to refine messaging strategies based on performance analytics.
- Continuously test subject lines, CTAs, and messaging structures to improve engagement and conversion rates.
- Analyze open rates, click-through rates, and customer response data to refine copy effectiveness.
- Stay updated on email deliverability best practices, spam filters, and mobile-friendly formatting.
- Ensure all messaging aligns with Moniepoint’s brand voice, tone, and personality.
- Balance creativity with clarity, ensuring messages are engaging, informative, and action-driven.
- Work closely with CRM, designers, product team, and customer support teams to align messaging with overall marketing goals.
- Provide copy direction for visual assets in CRM campaigns.
Requirements
What you’ll need- 3+ years of experience in CRM copywriting, email marketing, or lifecycle marketing.
- Growing portfolio showcasing email, SMS, and in-app messaging copy.
- Proven ability to write engaging, conversion-driven copy for digital customer touchpoints.
- Proficiency in CRM platforms
- Ability to balance creativity with core information to drive messaging effectiveness.
- Experience working in fintech, banking, or financial services will be considered a plus
- Familiarity with SEO best practices for email content is an advantage
Benefits
Comp & perks- Competitive compensation
- Benefits and career growth opportunities
- Fully remote work culture and support for professional development