Growth Marketing

• Define the product's growth plan and lead execution across the entire funnel from acquisition through to monetization and retention
• Own and optimize specific business metrics or commercial goals, covering the entire funnel from new user acquisition through conversion, activation, retention, and expansion
• Perform detailed product analysis covering the product management funnel with all its aspects, implementing changes into the buying funnel to improve conversion
• Design and execute A/B testing programs to optimize sales and conversion rates/adoption at each funnel stage
• Lead testing and optimization efforts for the conversion funnel across offline and online channels, prioritizing tests that drive the biggest business impact
• Study user data and analyze funnels to find issues, A/B test solutions, and measure results using key metrics like free trial conversion rate and expansion of MRR
• Optimize onboarding flows to improve user activation and reduce churn, designing features that enhance adoption and usage
• Improve the product's design and deploy experiments to improve lifetime value (LTV) and decrease churn
• Use deep, flexible, and comprehensive analytics covering the entire funnel from marketing acquisition to product usage
• Analyze user behavior to improve the sales funnel and increase conversions, using advanced analytics to assess campaign performance and refine strategies
• Define and track growth metrics including customer acquisition cost (CAC), activation rate, retention rate, payback time, and revenue per customer
• Conduct cohort analysis and journey mapping to identify bottlenecks and optimization opportunities
• Coordinate plans across product development, marketing, and sales departments to execute growth strategies
• Collaborate with the sales teams and work with customer success teams to ensure successful product implementation
• Lead cross-functional growth team including product, design, analytics, and marketing resources
• Partner with Product, Marketing, Sales, Business Intelligence, Creative, and Paid Media teams to customize user experience and maximize conversion
• Conduct regular client interviews and stakeholder meetings to gather requirements and validate solutions
• Analyze competitive landscape and industry trends in inventory management and supply chain technology
• Conduct in-depth market research on market trends, competitive analyses, and customer behavior patterns
• Translate customer needs and market opportunities into actionable product growth initiatives.

Growth Manager – Consumer Loans

Product Growth Manager

Head of Growth