Field Marketing Manager

Moneythor

Field Marketing Manager at Moneythor responsible for B2B marketing strategy execution and revenue generation initiatives. Leading integrated campaigns and collaborating with sales to drive growth in fintech markets.

Posted 6/23/2026full-timeDubai • 🇦🇪 United Arab EmiratesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Work with Sales to develop and execute field marketing programs that generate qualified pipeline and contribute directly to revenue goals.
Align marketing activities to regional sales priorities, target accounts, and growth objectives.
Support opportunity acceleration through targeted campaigns, executive engagement and event-led programs.
Track campaign performance and continuously optimise activities based on pipeline and revenue impact.
Plan and execute integrated marketing campaigns across email, events, webinars, social media, paid digital channels, content syndication, and partner programs.
Develop campaign strategies tailored to different stages of the buyer journey.
Coordinate with internal stakeholders and external agencies to ensure campaigns are delivered on time and achieve agreed KPIs.
Manage campaign budgets and maximise ROI across marketing investments.
Lead the planning and execution of industry conferences, executive roundtables, webinars, and partner events.
Work with sales teams to identify target attendees and maximise event-driven pipeline opportunities.
Develop pre-event, onsite, and post-event engagement strategies to drive measurable outcomes.
Develop and execute account-based marketing initiatives focused on strategic target accounts and priority banking prospects.
Collaborate with sales to develop personalised engagement programs for key accounts.
Use account insights and buyer intelligence to improve targeting and campaign effectiveness.
Influence the creation of new thought leadership to fit the needs of sales and regional priorities.
Amplify content through appropriate channels to increase awareness and engagement among target audiences.
Manage campaign tracking, lead management processes, and reporting within Salesforce.
Monitor key metrics including lead generation, lead conversion, pipeline contribution, influenced revenue, event ROI, and campaign performance.
Deliver regular reporting and insights to marketing and sales leadership.
Maintain data quality and ensure accurate attribution across marketing activities.
Work closely with Sales, Product Marketing, Customer Success, Product, and Leadership teams to align messaging, campaigns, and go-to-market priorities.
Share market insights, customer feedback, and campaign learnings to improve overall marketing effectiveness.

Requirements

What you’ll need

6+ years of B2B marketing experience, preferably in fintech, financial services technology, SaaS, enterprise software, or banking technology.
Proven experience and success in partnering closely with sales teams to drive pipeline and achieve revenue outcomes.
Strong understanding of field marketing, demand generation, and integrated campaign management.
Experience executing campaigns across multiple channels including email, events, webinars, social media, content marketing, and paid digital.
Demonstrated ability to manage multiple projects and stakeholders simultaneously.
Strong analytical skills with experience measuring campaign performance and business impact.
Experience using Salesforce CRM and familiarity with lead management, attribution, pipeline reporting, and marketing performance metrics.
Excellent written, verbal, and presentation skills.
Self-starter with strong organisational skills and the ability to work independently in a fast-paced, global environment.

Benefits

Comp & perks

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Hard Skills & Tools

B2B marketingfield marketingdemand generationintegrated campaign managementcampaign performance measurementaccount-based marketinglead managementpipeline reportingmarketing performance metricsbuyer intelligence

Soft Skills

analytical skillsorganisational skillscommunication skillsproject managementcollaborationself-starterpresentation skillsstakeholder managementtime managementindependence