moneyGenius (formerly WeyMedia)

Financial Planning and Analysis

• You'll run the day-to-day accounting - classifying transactions in QBO, managing accounts payable and receivable, maintaining the general ledger, and keeping the books clean.
• You'll oversee a highly complex invoicing process, where attention to detail and the ability to navigate challenging scenarios are essential.
• You’ll develop and enforce well-maintained financial documents, policies, systems, and internal controls ensuring compliance with provincial and federal regulations.
• You’ll prepare timely financial statements, reports, and cost-benefit analyses, including year-to-date actuals, forecasts, and variance explanations - on a monthly, quarterly, and annual basis.
• You'll evaluate marketing and channel performance through a financial lens - analyzing CAC, LTV, revenue per user, and ROI across SEO, paid media, and affiliate networks - translating data into clear, actionable recommendations that drive conversion and revenue growth.
• You'll work with analytics and data visualization tools, alongside core financial platforms to extract insights, identify trends, and surface the data that matters most to the business.
• You'll own the end-to-end financial operations of the GeniusCash rewards program - including weekly fulfillment validation and payment processing with the Customer Service team, fraud investigation, and reconciliation of manual approvals.
• You’ll collaborate with the Sr. Finance Manager and other members of the senior leadership team to develop and implement financial strategies that align with and support the company’s objectives.
• You'll connect the dots between financial results and company initiatives across all of our core teams to bolster positive revenue trends and short circuit negative ones.
• You'll investigate and respond to all finance and accounting inquiries promptly and accurately.
• You’ll oversee payroll, manage time-off tracking, and maintain process documentation, along with supporting a range of related operational tasks.
• You’ll ensure compliance with tax regulations and assist with tax planning and filing.
• You'll work closely with external contractors, clients, and affiliate partners.
• You'll support stretch projects and assist the team as needed.
• You'll wear many different hats in a lean, agile, and fast-paced culture.

Financial Operations Analyst