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CRM Lifecycle Executive
MoneyboxCRM Lifecycle Executive coordinating and executing customer marketing campaigns for an award-winning wealth management app. Enhancing customer engagement through targeted communications and lifecycle programs.
About the role
Key responsibilities & impact- Assist in executing and iterating of end-to-end CRM lifecycle programs, including email, in-app messages, push notifications, and on-platform messaging
- Collaborate with the CRM Lifecycle Manager to execute the lifecycle roadmap across Wealth, Savings and Homebuying, ensuring ongoing monitoring, evaluation, and optimisation of all activities
- Utilise data and segmentation models to deliver targeted messages to the right users, at the right time, through the most effective channels
- Assist in preparing and distributing post-campaign performance reports, recommending actionable insights for continuous improvement
- Contribute and implement A/B tests to continually improve campaign effectiveness through structured testing plans
- Collaborate closely with Marketing, Product, and Insight teams to ensure alignment and effective execution of automation comms.
Requirements
What you’ll need- At least 3 years of relevant CRM experience in a consumer-facing environment
- Knowledge of HTML and CMS systems is essential
- Hands-on experience using CRM platforms is essential, such as Braze, to build and execute campaigns
- Ability to translate customer needs and insights into a meaningful, actionable strategy
- Capable of building data infrastructure and designing experiments with key stakeholders to generate actionable insights
- Experience in project managing multiple workstreams and able to prioritise effectively.
- Able to take a highly detail-orientated, diligent, and methodical approach
Benefits
Comp & perks- Our Commitment to DE&I
- Hybrid working policy
ATS Keywords
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Hard Skills & Tools
CRM Lifecycle ExecutionData SegmentationA/B TestingCampaign Performance ReportingEmail MarketingIn-App MessagingPush NotificationsOn-Platform MessagingConsumer Insights TranslationExperiment Design
Soft Skills
Detail-OrientedDiligentMethodicalCollaborationPrioritization