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CRM Lifecycle Executive
MoneyboxCRM Lifecycle Executive coordinating and executing customer marketing campaigns for an award-winning wealth management app. Enhancing customer engagement through targeted communications and lifecycle programs.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing CRM lifecycle programs, utilizing data-driven strategies to optimize customer engagement through targeted messaging and A/B testing. Proficient in project management and collaboration with cross-functional teams to enhance campaign effectiveness.
Highest-signal resume keywords
CRM ExperienceHTML KnowledgeCRM Platform ProficiencyData Infrastructure BuildingProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRM Lifecycle ExecutionData SegmentationA/B TestingCampaign Performance ReportingEmail MarketingIn-App MessagingPush NotificationsOn-Platform MessagingConsumer Insights TranslationExperiment Design
Soft Skills
Detail-OrientedDiligentMethodicalCollaborationPrioritization
Tools & Technologies
BrazeCMS Systems
Industry Keywords
Consumer-Facing EnvironmentWealth ManagementSavingsHomebuying
About the role
Key responsibilities & impact- Assist in executing and iterating of end-to-end CRM lifecycle programs, including email, in-app messages, push notifications, and on-platform messaging
- Collaborate with the CRM Lifecycle Manager to execute the lifecycle roadmap across Wealth, Savings and Homebuying, ensuring ongoing monitoring, evaluation, and optimisation of all activities
- Utilise data and segmentation models to deliver targeted messages to the right users, at the right time, through the most effective channels
- Assist in preparing and distributing post-campaign performance reports, recommending actionable insights for continuous improvement
- Contribute and implement A/B tests to continually improve campaign effectiveness through structured testing plans
- Collaborate closely with Marketing, Product, and Insight teams to ensure alignment and effective execution of automation comms.
Requirements
What you’ll need- At least 3 years of relevant CRM experience in a consumer-facing environment
- Knowledge of HTML and CMS systems is essential
- Hands-on experience using CRM platforms is essential, such as Braze, to build and execute campaigns
- Ability to translate customer needs and insights into a meaningful, actionable strategy
- Capable of building data infrastructure and designing experiments with key stakeholders to generate actionable insights
- Experience in project managing multiple workstreams and able to prioritise effectively.
- Able to take a highly detail-orientated, diligent, and methodical approach
Benefits
Comp & perks- Our Commitment to DE&I
- Hybrid working policy