Director, Consumer Experience Lead – SEA

Mondelēz International

Director of Consumer Experience leading a team to transform brand experiences at Mondelēz International. Focusing on digital marketing strategies and integrated media planning.

Posted 6/5/2026full-timeSelangor • 🇲🇾 MalaysiaSeniorWebsite

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Hard Skills

digital marketing strategyconsumer journey strategydigital marketing campaignsdata-driven media planningmedia investment optimizationGen AIpersonalizationd-CommerceanalyticsROI

Soft Skills

leadershipcommunicationinfluencingstrategic thinkingcross-functional collaborationchange managementempathycreativityanalytical rigorinspiration

Tools & Technologies

data analytics toolsmedia planning toolsdigital marketing platformsconsumer insights toolscreative collaboration toolsJiraCMSsocial media platformsmarketing automation toolscustomer relationship management (CRM)

Industry Keywords

Paid, Owned, Earnedconsumer behaviorbrand experiencedigital transformationbusiness transformationmarketing goalsmedia consumptioncreative deliverypartnership governancesuccess metrics

About the role

Key responsibilities & impact

Set and drive the CX vision and strategy
Champion the CX purpose and embed “Design intelligent brand experiences that move people” across BU brands
Architect and implement the annual BU CX roadmap in line with Marketing BU & Global CX priorities
Ensure all brand experiences are designed holistically across the full POE (Paid, Owned, Earned) ecosystem including d-Commerce.
Translate consumer data into actionable experience strategies that deliver measurable brand and business results.
Ensure CX Journeys are grounded in culture, integrate latest CX trends and are future-focused (long term vs short term)
Partner with brand teams and agencies to deliver data-powered, emotionally resonant creative ideas.
Champion Empathy at scale , our Mdlz’s approach to brand building through personalized communication rooted in real consumer understanding.
Lead the adoption of Gen AI and next-generation tools to enhance storytelling, personalization, and speed to market.
Apply CX Journey principles to identify and activate the moments that matter for BU brands (Smart Bran Playbook principles)
Ensure seamless creative delivery and a unified, data-driven brand experience across the full consumer journey
Optimize BU Media Investment, evolving our media mix to stay ahead of shifts in consumer behaviour and media consumption
Drive data-led media planning and measurement across the consumer journey.
Collaborate with creative, media, and technology partners to ensure seamless integration and shared accountability.
Define partnership governance, annual targets, and success metrics to drive clarity and performance.
Lead collaboration with creative, media, and technology partners to ensure seamless integration and shared accountability.
Define partnership governance, annual targets, and success metrics to drive clarity and performance.
Drive digital transformation through leadership of Global Consumer Digital and d-Commerce Strategy and support critical BU pilots
Develop digital marketing strategy and roadmap inc metrics to measure success across Brands
Drive Digital Marketing capability building / upskilling

Requirements

What you’ll need

10 years+ experience – including extensive experience in leading media & digital, developing strategies, and demonstrating a proven track record of success in achieve marketing goals
Deep expertise in consumer (experience) journey strategy & Paid, Owned, Earned, Commerce touchpoints
Demonstrable experience in designing and implementing successful digital marketing campaigns
Strong understanding of how all current digital marketing channels function
Passion for digital innovation, emerging technologies, and modern creativity (Gen AI, personalization, social influence)
Has led Joint Business Partner (JBP) investment Efficiency & effectiveness (ROI) and cost optimization
Champion Business transformation and change management
Strong leadership skills with the ability to inspire and align cross-functional teams & external partners.
Excellent communication and influencing skills across multiple senior stakeholders.
Strategic future forward thinker with strong commercial acumen and analytical rigor.

Benefits

Comp & perks

Travel requirements: Country to country Relocation support available through our Global Mobility Policies