
eCommerce Manager
Mondelēz International
full-time
Posted on:
Location Type: Hybrid
Location: Birmingham • United Kingdom
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About the role
- Own daily and weekly trading performance across revenue, conversion, AOV, and key KPIs.
- Identify risks and opportunities, taking decisive action to optimise results.
- Partner with Commercial and Finance on promotions, margin impact, and trading strategy.
- Lead site merchandising, navigation, content, and product presentation to maximise conversion.
- Build and optimise landing pages for campaigns, launches, partnerships, and retention journeys.
- Drive AOV through bundles, upsell mechanics, and promotional strategy.
- Manage CRO testing and work with development to improve site speed, UX, and overall performance.
- Identify and remove friction across the customer journey, working closely with CX.
- Execute the trading and campaign calendar end‑to‑end, ensuring strong on‑site delivery.
- Own digital execution of product launches, including positioning, messaging, and merchandising.
- Align with Paid Media and CRM to maximise traffic value and ensure cohesive journeys.
- Support affiliate, partnership, and TikTok Shop activity with strong on‑site execution.
- Support loyalty, subscription, personalisation, and lifecycle initiatives to improve retention and customer value.
- Collaborate with CRM on lifecycle journeys and campaign alignment.
- Own weekly and monthly reporting across key KPIs using GA4, Shopify, and attribution tools.
- Provide clear, actionable insights that drive commercial and customer outcomes.
- End‑to‑end ownership of commercial, customer, trading, and operational performance across revenue, conversion, basket metrics, customer mix, acquisition efficiency, retention, campaign effectiveness, site accuracy, and testing velocity.
Requirements
- Proven experience managing a DTC eCommerce site (Shopify preferred)
- Strong commercial mindset with clear understanding of revenue and margin drivers.
- Strong cross-functional alignment driving better outcomes
- Experience executing trading calendars and digital campaigns
- Confident with analytics tools (GA4, Shopify, attribution platforms)
- Experience with CRO, merchandising and landing page optimisation
- Strong stakeholder management across Digital, Brand and Commercial teams
- Consistent delivery of revenue and AOV growth vs plan
- Improved conversion rate through structured optimisation
- High-quality execution of campaigns and launches
- Clear ownership and accountability of grenade.com performance
Benefits
- Relocation Support Available
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CROmerchandisinglanding page optimisationtrading calendarsdigital campaignsanalyticsrevenue growthAOV growthconversion rate optimisationperformance reporting
Soft Skills
commercial mindsetcross-functional alignmentstakeholder managementaccountabilitydecisive actioncollaborationinsight generationcustomer journey optimisationexecution excellencerisk identification