Integrated Marketing Manager

Momentive Software

Integrated Marketing Manager for Momentive Software creating demand creation programs. Leading campaigns for revenue goals and collaborating across teams for effective execution.

Posted 6/26/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Develop and execute measurable demand creation programs that drive revenue through direct sales team
Manage business-to-business multi-channel marketing programs, including email campaigns, drip email nurture series, and content
Collaborate with Product and Content Marketing and sales leaders to develop campaigns to build pipeline in core markets
Work closely with content and design teams to create landing pages for campaign CTAs
Work closely with Marketing Operations on mapping marketing database segmentation to personas
Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them
Ensure all Hubspot programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking
Analyze tactical campaign performance for continuous improvement
Facilitate a marketing program retrospective following completion of each marketing program
Implement A/B tests to optimize effectiveness of subject lines, headers, images, copy, and calls-to-action
Become an expert on the company's lead funnel
Other job duties as assigned by the manager

Requirements

What you’ll need

3 to 5 years of experience in B2B marketing programs
Experience with CRM (Salesforce.com) and marketing automation (Hubspot) systems
Experience with creating compelling messages that drive interest and conversions
Ability to understand how strategic objectives translate into market-specific programs
Demonstrated ability to implement with extreme attention to detail
Strong project management skills for managing schedules and deadlines (experience in project management software like Asana is a plus)
Familiarity with principles of B2B marketing
Audience development experience a plus
Legally eligible to work in the country in which the position is located
Bachelor's degree required with emphasis on marketing, business or communications preferred.

Benefits

Comp & perks

Medical, Dental & Vision Benefits
401(k) Savings Plan with Company Match
Flexible Planned Paid Time Off
Generous Sick Leave
Inclusive & Welcoming Environment
Purpose-Driven Culture
Work-Life Balance
Commitment to Community Involvement
Employer-Paid Parental Leave
Employer-Paid Short-Term Disability
Remote Work Flexibility

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingemail campaignsdrip email nurture seriesA/B testingcampaign performance analysislead funnel managementdatabase segmentationcontent creationproject management

Soft Skills

attention to detailproject managementcollaborationcommunication

Certifications

Bachelor's degree in marketingBachelor's degree in businessBachelor's degree in communications