Marketing

• Develop and execute measurable demand creation programs that drive revenue through direct sales team
• Manage business-to-business multi-channel marketing programs, including email campaigns, drip email nurture series, and content
• Collaborate with Product and Content Marketing and sales leaders to develop campaigns to build pipeline in core markets
• Work closely with content and design teams to create landing pages for campaign CTAs
• Work closely with Marketing Operations on mapping marketing database segmentation to personas
• Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them
• Ensure all Hubspot programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking
• Analyze tactical campaign performance for continuous improvement
• Facilitate a marketing program retrospective following completion of each marketing program
• Implement A/B tests to optimize effectiveness of subject lines, headers, images, copy, and calls-to-action
• Become an expert on the company's lead funnel

Demand Marketing Manager

Senior Campaign Marketing Specialist

Senior Partner Marketing Manager

Marketing Coordinator

Acquisition Associate II

Marketing Lead