Mohawk

Marketing

• Online Campaign Management: Create, optimize, and analyze paid campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, and others. The analyst should segment audiences, set budgets, and monitor campaign performance.
• SEO (Search Engine Optimization): Work to improve the company's website ranking in search engines by optimizing pages, keywords, and content to increase organic traffic.
• Social Media Management: Plan and create social media content, engage with followers, analyze post performance, and adjust strategies as needed to increase engagement and online presence.
• Email Marketing: Develop and execute segmented email marketing campaigns aimed at nurturing leads, promoting products/services, and increasing conversion.
• Data Analysis: Monitor and analyze traffic, conversion, and other key metrics using tools like Google Analytics to understand customer behavior and adjust strategies.
• Content Creation: Plan and produce relevant content—such as blogs, posts, videos, and infographics—to attract and engage the target audience.
• Inbound Marketing Strategies: Develop strategies to attract, convert, and nurture leads using relevant content and offering solutions that address the target audience's needs.
• Trend Monitoring: Stay up to date on the latest digital marketing trends, new tools, and techniques to optimize online performance.

Communications Analyst - Marketing