Audience Architect – Audience Creation, Activation

MODintelechy

Audience Architect at MODintelechy designing audience frameworks and activation strategies for B2B clients. Collaborating across marketing, MarTech, and technical teams in a remote role.

Posted 5/20/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Translate Marketing Strategy into Audience Design
Partner with marketing and journey teams to translate campaign objectives, lifecycle strategies, and engagement use cases into actionable audience definitions and segmentation frameworks.
Ensure audience strategies align with B2B account-based engagement models and customer journey requirements.
Develop scalable audience structures, qualification logic, and activation approaches that support coordinated engagement across email, web personalization, paid media, and other digital channels.
Ensure audience logic remains consistent across platforms and destinations.
Work closely with Tech Capability Leads and platform teams to translate audience use cases into clear business and functional requirements.
Provide guidance on how audiences should be structured and activated within platforms such as AEP, AAM, Adobe Target, Marketo, and related MarTech ecosystems.
Validate that audience definitions can be executed effectively based on available profile data, identity structures, and segmentation logic.
Act as a connector between marketing stakeholders, MarTech teams, and technical capability leads to ensure audience requirements are clearly understood and operationalized.

Requirements

What you’ll need

6+ years of experience in audience strategy, marketing operations, MarTech consulting, or audience activation roles
Strong experience in B2B SaaS or enterprise technology environments
Required hands-on experience with audience and customer data platforms such as Adobe Experience Platform (AEP), Adobe Audience Manager (AAM), Adobe Target, Marketo, or similar CDP ecosystems
Strong understanding of audience segmentation, qualification logic, and activation frameworks
Experience designing audiences for cross-channel activation including email, web personalization, and paid media
Familiarity with account-based marketing, buying group dynamics, and complex B2B customer journeys
Ability to translate marketing requirements into structured audience use cases and business requirements
Strong collaboration skills across marketing, MarTech, analytics, and technical teams
Ability to communicate technical constraints and audience considerations in clear business terms.

Benefits

Comp & perks

Equal Opportunity Employer

ATS Keywords

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Hard Skills & Tools

audience strategyaudience segmentationqualification logicactivation frameworkscross-channel activationcustomer data platformsB2B marketingaccount-based marketingdigital marketingMarTech consulting

Soft Skills

collaborationcommunicationtranslating requirementsguidanceoperationalizationstakeholder managementproblem-solvingstrategic thinkinginterpersonal skillsadaptability