Director of Product Marketing

Modern Health

Director of Product Marketing at Modern Health shaping market narratives for workplace mental health solutions. Leading cross-functional collaboration and driving client acquisition through strategic positioning.

Posted 7/25/2026full-timeRemote • 🇺🇸 United StatesLead💰 $155,120 - $228,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on positioning and messaging for B2B health tech solutions. Proven ability to lead go-to-market strategies, develop sales-facing materials, and collaborate across multiple teams to drive market differentiation.

Highest-signal resume keywords

Product Marketing ExperienceGTM Launch ProcessesPositioning and Messaging OwnershipSales-Facing Material DevelopmentHealth Tech or HR Benefits Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Positioning Brief DevelopmentMessaging FrameworksCompetitive AnalysisSales Enablement MaterialsMarket Differentiation Strategies

Soft Skills

Natural StorytellerCollaborative CommunicatorStructured CommunicatorStrong POV

Tools & Technologies

GTM Distribution PlansCompetitive BattlecardsPitch DecksOne-Pagers

Industry Keywords

Health TechHR BenefitsB2B SolutionsClinical EvidenceEmployer Buying Trends

About the role

Key responsibilities & impact

Develop and defend Modern Health's POV on workplace mental health grounded in clinical evidence, employer buying trends, and competitive dynamics.
Translate the Adaptive Care Model, the 20-60-20 framework, and our care philosophy into a crisp, ownable story that breaks through market noise.
Partner with product leadership, clinical leadership, CCO, and executives to develop buyer-facing narratives that open doors in the market.
Serve as an internal ambassador and steward of positioning consistency ensuring Sales, CS, Marketing, and PR all speak from the same foundation.
Position us boldly in market centered around our differentiators.
Own the positioning brief development process across the full product and service portfolio.
Lead structured messaging development for both B2B (HR/Benefits buyers, consultants, brokers) and B2C (member-facing) audiences.
Drive competitive differentiation developing positioning angles that exploit competitor weaknesses while reinforcing Modern Health's distinct adaptive care approach.
Maintain and refresh messaging frameworks in response to market signals, competitive pressure, and roadmap changes.
Partner with Finance, Product, and GTM Leadership on pricing and packaging positioning, ensuring commercial models are communicated with clarity and conviction.
Lead GTM planning and rollout execution for new products, services, and pilots from discovery through promotion and onboarded client lifecycle.
Own the full launch lifecycle: Primer docs → Positioning Briefs → GTM Distribution Plans → internal launch coordination → external asset rollout.
Categorize and scope launches by level of PMM involvement (Light / Medium / High), ensuring appropriate resourcing and sequencing.
Coordinate with Product, Clinical, Ops, Legal/Compliance, and Revenue teams to align on timing, messaging approval, and stakeholder readiness before any launch goes live.
Drive "What's New at Modern Health" communications and webinar-style rollout moments with GTM audiences.
Own the creation and maintenance of sales-facing marketing assets: pitch decks, one-pagers, competitive battlecards, positioning cheat sheets, demo talk tracks, solution overviews, and RFP-ready content.
Develop segment-specific and vertical-specific positioning assets that give Sales the tools to run differentiated, informed conversations.
Build and maintain objection-handling frameworks grounded in actual win/loss and competitive intelligence.
Partner with the Solutions Hub and GTM Asset Library strategy to ensure materials are current, accessible, and adopted.
Lead positioning for Modern Health's solution tiers and packages
Define how we talk about "what's in the box" across buyer personas articulating trade-offs, upgrade paths, and bundle value clearly.
Collaborate cross-functionally with Product, Finance, and GTM Leadership to ensure packaging is commercially viable, compliantly positioned, and consistently communicated in market.
Drive naming, framing, and GTM readiness for new service categories and solution expansions.
Build strong working relationships with Product, Clinical, Sales, CM, and Communications as a respected strategic partner not just a service provider.

Requirements

What you’ll need

8+ years of product marketing experience, with at least 3 years in a leadership role.
Proven track record owning positioning and messaging for a complex, multi-product B2B solution in health tech or HR benefits.
3+ years experience working in Health Tech, Health Care, or HR Benefits environments.
A natural storyteller with strong POV: someone who can write a compelling positioning brief, defend a messaging decision in a room of skeptics, and cut through internal politics to drive clarity.
Deep fluency in GTM launch processes you've run the full lifecycle multiple times and can coach the company through it.
Experience developing sales-facing materials that actually get used and drive sales: battlecards, pitch decks, one-pagers, and frameworks that resonate with sophisticated buyers (consultants, HR leaders, CFOs).
Ability to distill complex clinical, technical, or data-driven content into buyer-relevant narratives without losing nuance.
Sharp competitive instincts you track the market, understand competitor positioning, and know how to use it.
Collaborative, direct, and structured communicator who can align stakeholders across Product, Sales, Care, and Executive leadership.
Immigration sponsorship is not available for this position. Applicants must be able to maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations (including, for example, the Form I-983 required for STEM OPT).

Benefits

Comp & perks

Medical / Dental / Vision / Disability / Life Insurance
High Deductible Health Plan with Health Savings Account (HSA) option
Flexible Spending Account (FSA)
Access to coaches and therapists through Modern Health's platform
Generous Time Off
Company-wide Collective Pause Days
Parental Leave Policy
Family Forming Benefit through Carrot
Family Assistance Benefit through UrbanSitter
Professional Development Stipend
401k
Financial Planning Benefit through Origin
Annual Wellness Stipend to use on items that promote your overall well being
New Hire Stipend to help cover work-from-home setup costs
ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
Monthly Cell Phone Reimbursement