Director, Member Engagement

Modern Health

Director of Member Marketing leading lifecycle marketing programs for Modern Health's mental health benefit platform. Driving member engagement and awareness through innovative marketing strategies.

Posted 4/20/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $181,100 - $213,100 per yearWebsite

About the role

Key responsibilities & impact

Own end-to-end member lifecycle strategy across awareness, activation, engagement, and re-engagement stages
Develop and evolve omni-channel member campaigns (email, push, SMS, in-app) grounded in behavioral science and audience segmentation
Build and optimize automated consumer journeys using modern CRM/marketing automation platforms (e.g., Customer.io, Braze, Iterable)
Leverage AI-powered tools to accelerate personalization, improve segmentation, and scale content production — and help your team build fluency in using these tools effectively
Define and track member engagement KPIs; use data to continuously test, learn, and improve campaign performance
Partner with product and clinical teams to translate new offerings into compelling member-facing campaigns
Recruit, develop, and retain a high-performing member marketing team; establish clear roles, operating rhythms, and a culture of accountability and growth
Apply behavioral science principles to reduce drop-off in enrollment funnels and sustain long-term program engagement
Support market expansion and new product launches with integrated member marketing strategies

Requirements

What you’ll need

10+ years of marketing experience with significant time in consumer/member-facing lifecycle or engagement marketing roles, ideally in digital health, wellness, or benefits
Proven team leadership: you've hired, structured, and grown marketing teams and know how to develop talent while maintaining executional excellence
Deep expertise in CRM, marketing automation, segmentation, and personalization — you've built and managed complex consumer journeys, not just campaigns
Demonstrated results driving member or consumer acquisition, activation, and engagement metrics
Familiarity with AI-powered marketing tools and a genuine interest in how emerging technology can make member communication smarter and more effective at scale
Experience applying behavioral science or motivational frameworks to marketing tactics
Comfortable operating in a data-driven environment; you can define success metrics and tell the story behind the numbers
Experience navigating platform migrations, or significant operational change is a plus
Background in B2C healthcare, mental health, or employee benefits strongly preferred

Benefits

Comp & perks

Medical / Dental / Vision / Disability / Life Insurance
High Deductible Health Plan with Health Savings Account (HSA) option
Flexible Spending Account (FSA)
Access to coaches and therapists through Modern Health's platform
Flexible Time Off
Company-wide Collective Pause Days
Parental Leave Policy
Family Forming Benefit through Carrot
Family Assistance Benefit through UrbanSitter
Professional Development Stipend
401k
Financial Planning Benefit through Origin
Annual Wellness Stipend to use on items that promote your overall well being
New Hire Stipend to help cover work-from-home setup costs
ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
Monthly Cell Phone Reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

member lifecycle strategyomni-channel campaignsbehavioral scienceaudience segmentationautomated consumer journeysCRMmarketing automationpersonalizationKPI trackingdata analysis

Soft Skills

team leadershiptalent developmentexecutional excellencecommunicationaccountabilitygrowth mindsetcollaborationproblem-solvingadaptabilitystrategic thinking