Senior SEO Specialist

Modern Family Law

Senior SEO Specialist expanding local, technical, and AI-search visibility for Modern Family Law, a national family-law firm. Driving organic consultations across 15 markets through SEO strategy, migration readiness, and measurement.

Posted 8/22/2026full-timeRemote • Texas • 🇺🇸 United StatesSenior💰 $110,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong technical SEO expertise with a focus on multi-location website management, including proficiency in Google Search Console and GA4. Capable of connecting SEO initiatives to measurable business outcomes and leading technical readiness for website launches.

Highest-signal resume keywords

Technical SEO ExpertiseGoogle Search Console ProficiencyGA4 Advanced SkillsMulti-Location SEO ManagementAI-Search Visibility Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Crawl Report InterpretationStructured Data ImplementationSchema Markup ValidationKeyword MappingContent Gap AnalysisSEO Performance MeasurementWebsite Migration ManagementAnswer Engine OptimizationConversion Funnel AnalysisPost-Launch Monitoring

Soft Skills

CollaborationStrategic PlanningDocumentation

Tools & Technologies

Google Search ConsoleGA4AhrefsHubSpotScreaming FrogCallRailOtterly.ai

Industry Keywords

Legal IndustryHealthcare IndustryRegulated Professional-Services

About the role

Key responsibilities & impact

Own and manage local search performance across 15 markets, including Google Business Profiles, local landing-page structure, citations, review signals, and internal linking.
Lead strategy, planning, organization, and documentation for technical SEO readiness for the planned November website launch.
Manage crawl and index health, rendering, redirects, canonical tags, structured data, and post-launch monitoring.
Review Webmaster-related tasks, flag items needing attention or clarification, and implement them in collaboration with relevant functions.
Own and expand visibility across Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot.
Use citation and visibility data to identify answer-engine opportunities and strengthen the firm’s presence outside Google.
Identify content gaps, develop keyword and content maps, and prioritize content creation for divorce, custody, child support, spousal maintenance, and property division topics by state and market.
Measure and report SEO impact using Google Search Console, GA4, and HubSpot.
Evaluate effects on impressions, clicks, and consultations and identify initiatives that do not produce intended results.
Collaborate with Content, Web, and Marketing leadership to align technical SEO, content development, website changes, and organic growth priorities.
Develop understanding of the client-conversion funnel from Google Search Console query to signed case in HubSpot.
Audit local search performance across all 15 markets and identify the three highest-priority organic-search issues.
Lead technical SEO readiness for the November website launch and implement initial market and practice-area pages.
Evaluate current AI-search visibility and present a prioritized plan for strengthening underrepresented platforms.

Requirements

What you’ll need

Four or more years of professional SEO experience, including at least two years supporting multi-location or multi-market websites.
Strong technical SEO expertise, including the ability to interpret crawl reports, diagnose rendering issues, and collaborate effectively with web developers to resolve technical problems.
Advanced proficiency in Google Search Console and GA4, with the ability to use first-party data to evaluate performance, identify opportunities, and make informed recommendations.
Experience managing the technical SEO requirements of at least one website migration through launch and post-launch monitoring.
Demonstrated experience connecting SEO initiatives to measurable business outcomes, including qualified leads, consultations, conversions, or revenue—not solely search rankings.
All candidates and incumbents are expected to perform the duties as assigned with or without reasonable accommodations.
Experience working in the legal, healthcare, or another regulated professional-services industry is helpful, but not required.
Hands-on experience using AI-search visibility and answer engine optimization tools is helpful, but not required.
Experience implementing and validating structured data and schema markup is helpful, but not required.
Spanish-language SEO is helpful, but not required.
Experience using HubSpot to track organic leads, consultations, and conversions is helpful, but not required.
Tools and technology: Google Search Console, GA4, Ahrefs, Otterly.ai, HubSpot integrated with Salesforce, CallRail, and Screaming Frog or equivalent.

Benefits

Comp & perks

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Short Term & Long Term Disability
Training & Development
Optional HSA
Healthcare and Dependent Care Flexible Spending Accounts
Employee assistance program
Voluntary accident insurance
Voluntary disability
Voluntary long-term care
Voluntary critical illness and cancer insurance
Pet insurance
Commuter and Transit programs may also be available in certain markets