Modern Family Law

Life Cycle Marketing Manager, HubSpot

Modern Family Law

full-time

Posted on:

Location Type: Remote

Location: Remote • California, Washington • 🇺🇸 United States

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Salary

💰 $120,000 - $135,000 per year

Job Level

Mid-LevelSenior

About the role

  • Own the full life cycle marketing strategy from first touch through booked consult, post-consult, active case, and past client re-engagement.
  • Design and maintain segmented nurture sequences and workflows.
  • Serve as the primary marketing owner of HubSpot, responsible for: contact properties, lifecycle stages, and lead status definitions.
  • Plan and execute email campaigns and automated flows using content created with the Content Marketing Manager.
  • Define the tracking and data requirements needed for lifecycle reporting in HubSpot.
  • Collaborate with the Content Marketing Manager to repurpose guides, FAQs, and long-form content into email modules and nurture components.
  • Success in the role will be measured by a combination of outcomes, which include, but are not limited to: Lead a Consult Conversion Rate, Time from Lead to First Follow-Up, etc.

Requirements

  • 6+ years of experience in email marketing, marketing automation, or CRM operations.
  • Bachelor’s degree is required.
  • Hands-on experience managing HubSpot Marketing Hub (or a comparable automation platform) at an admin or power-user level.
  • Strong understanding of segmentation logic, lifecycle stages, lead scoring, and B2C/B2B nurture program design.
  • Demonstrated success improving conversion rates or pipeline through email and automation.
  • Ability to build, analyze, and interpret dashboards and translate insights into recommendations.
  • Experience collaborating closely with content, development/web teams, and operations.
  • Knowledge of email deliverability best practices and compliance requirements.
  • High level knowledge and experience working with the Microsoft Suite of products such as Word, Excel, PowerPoint; Adobe; and Zoom Conferencing Technology.
Benefits
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Short Term & Long Term Disability
  • Training & Development
  • Work from Anywhere -- eligible after 6 months

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingmarketing automationCRM operationssegmentation logiclifecycle stageslead scoringnurture program designdata analysisdashboard creationemail deliverability
Soft skills
collaborationcommunicationanalytical thinkingproblem-solvingrecommendation development