Growth Marketing

• Own demand and lead generation through non-search channels such as LinkedIn, Instagram, Facebook/Meta, Reddit, YouTube, and other emerging platforms.
• Design and run full-funnel programs that generate qualified leads for intake teams, expand Modern Family Law’s presence in key markets, and strengthen our visibility in the AI/LLM era.
• Develop and execute full-funnel growth programs across owned, earned, and paid social channels, including LinkedIn, Instagram, Facebook/Meta, X, YouTube, Reddit, Quora, and relevant legal communities.
• Build and manage always-on and campaign-based programs that drive consultations and increase brand visibility.
• Plan and promote webinars and virtual events as lead-generation programs in partnership with Content and future Email & HubSpot roles.
• Own social media strategy and execution, including calendars, creative briefs, posting cadence, and performance optimization.
• Manage and grow communities across Reddit and other forums; oversee Q&A threads and reputation management.
• Monitor conversations about Modern Family Law and relevant topics.
• Partner with the Content Marketing Manager/Writer to turn core guides and articles into opportunities and distribution plans across social, communities, and video.
• Run structured experiments in Reddit, Quora, and niche communities to build signals and credibility.
• Design and run growth experiments with clear hypotheses and KPIs (E.g., lead volume, cost per lead, engagement, event signups).

Growth Marketing Manager

Growth Associate

Senior Manager, Consumer User Acquisition

Director of Doctor Partner Growth

Director of Lifecycle Marketing – Growth