Director of Growth Marketing

Modern Classrooms Project

Director of Growth Marketing managing pipeline generation efforts for education nonprofit. Leading campaigns and marketing automation strategy to support K-12 school and district partners.

Posted 7/8/2026full-timeRemote • 🇺🇸 United StatesLead💰 $113,000 - $125,000 per yearWebsite

Tech Stack

Tools & technologies

ApolloSQL

About the role

Key responsibilities & impact

Be the primary owner of MCP’s top/mid-funnel pipeline strategy for prospective K-12 school and district partners, from first touch through to MQL/SQL handoff.
You’ll be accountable for overall lead generation, capture, and nurture strategy; email marketing campaigns; lead scoring; analytics and reporting.
You will also take point on email deliverability.
You’ll work closely with your colleagues in Sales and RevOps to ensure we have a clear view into pipeline quality, follow up, and tactics to drive closed/won.
You will own our Salesforce Account Engagement platform, including acting as the day-to-day administrator, ensuring we are leveraging the capabilities of the platform to the fullest while ensuring its smooth operation.
You will also work across the marketing team to help manage our various other martech tools and platforms.
Strategy, management, optimization and reporting of MCP’s Google Ads budget and any future paid media channels and opportunities.
Serve as the primary accountability for go-to-market efforts for MCP’s many strategic partners, from philanthropists to curriculum and technology vendors, to national and state education associations.
Partner with your colleagues in MCP Marketing, the executive team, and peer stakeholders across the organization to plan and execute our marketing strategy and shape the future of MCP beyond your specific role.

Requirements

What you’ll need

An experienced growth marketer with practical knowledge of the essential tactics, channels, analytics/KPIs and tools common to small and mid-sized companies.
Knowledge of product-led growth (PLG) and a general “growth hacking” mindset would be a significant bonus.
Fluent hands-on knowledge of marketing automation platforms, particularly Salesforce Account Engagement.
A solid understanding of the K-12 district buying cycle, process, and market dynamics.
A builder at heart who is excited about creating process, templates, and strategies from scratch, and doesn’t need a polished and established GTM toolset in place in order to get the job done.
Both a true strategist and a hands-on marketer, someone comfortable with crafting GTM strategy in one meeting and then designing and writing a nurture series in the next.
A bonus - familiarity with our specific tools and platforms, especially Salesforce, Asana, Google Workspace, Claude (Chat/Cowork, Design, Code), Apollo.io, Gong AI, RollWorks/AdRoll, etc.
Someone with genuine curiosity for the role AI can play in helping a marketing team scale, and serious hands-on familiarity with the use of AI tools (especially Claude Chat/Cowork/Code) in a marketing context.

Benefits

Comp & perks

Employer-sponsored health insurance through CareFirst BlueCross BlueShield
Employer-sponsored dental and vision insurance and ancillary benefits through MetLife
Participation in Vanguard 403(b) deferred-compensation plan with 3% employer match
Paid Time Off, inclusive of: vacation/PTO (20 days), paid holidays, paid parental leave, sick and safe paid time off, "Me Days", and the ability to earn paid Comp time off
Annual budget for MCP-funded Continuous Learning for the program(s) you request (available after 6 months of continuous full-time employment)
FSA and Dependent Care FSA access
1x Salary Life Insurance company-paid coverage
Access to Wishbone Pet Insurance Benefit
Ability to work remotely and to set your own hours (within reason)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Lead GenerationAnalyticsEmail DeliverabilityLead ScoringGoogle Ads ManagementGrowth HackingProcess CreationNurture Series DesignKPI AnalysisMarketing Strategy

Soft Skills

Strategic ThinkingCollaborationCuriosityHands-On ApproachAdaptability