Modern Campus

Field Marketing Events Manager

Modern Campus

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $60,000 - $90,000 per year

About the role

  • Develop and execute a comprehensive field marketing and events strategy aligned with revenue and pipeline goals.
  • Identify and prioritize in-person and virtual events—including conferences, trade shows, hosted events, and webinars—that drive high-quality lead generation.
  • Own the end-to-end execution of events, including messaging, sponsorships, vendor management, logistics, onsite facilitation, and overall brand presence.
  • Partner closely with Sales to define target accounts, coordinate outreach, and ensure timely, strategic follow-up.
  • Collaborate cross-functionally with Product Marketing, Demand Generation, Business Development, and Customer Marketing to integrate events into broader campaigns.
  • Lead webinar strategy and execution, including topic development, promotion, moderation, and post-event engagement.
  • Manage lead capture, segmentation, CRM tracking, and marketing automation workflows to ensure data integrity and effective nurturing.
  • Measure and report on event performance, including lead quality, engagement, conversion rates, pipeline influence, and revenue impact, continuously optimizing strategy to improve ROI.
  • Align with leadership on budget planning, performance expectations, and overall event investment strategy.

Requirements

  • 4+ years of B2B field marketing, event marketing, or demand generation experience.
  • Proven success driving qualified leads and pipeline through events.
  • Strong understanding of demand generation metrics and ROI analysis.
  • Experience partnering closely with Sales in a revenue-focused environment.
  • Excellent project management and communication skills, with the ability to manage multiple priorities.
  • Hands-on experience executing conferences, webinars, and event logistics.
  • Proficiency with HubSpot, Salesforce, Zoom, or similar platforms.
  • Bachelor’s degree in Business, Marketing, or related field.
  • Higher education or edtech experience is a plus.
  • Willingness to travel as needed.
Benefits
  • Remote first workplace!
  • Rewards and recognition programs
  • Learning and development opportunities
  • The ability to make a difference every day for universities trying to grow and students trying to learn!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B field marketingevent marketingdemand generationlead generationROI analysisproject managementevent logisticsCRM trackingmarketing automation
Soft Skills
communication skillsability to manage multiple priorities