Modern.ai

Lead Influencer Manager

Modern.ai

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Lead influencer marketing strategy and execution for key brand partners across TikTok and Meta
  • Own brand communications for assigned partners, including strategy alignment, sharing briefs and creator recommendations, and delivering reporting and performance insights.
  • Help guide and support other influencer managers - providing leadership, mentorship, and strategic input (not a direct people manager).
  • Own TikTok Shop + affiliate program performance, including creator onboarding, commission structures, product seeding, and revenue optimization.
  • Develop creator-first campaign concepts rooted in cultural insights and measurable outcomes.
  • Strategize and source creators aligned with brand values and commercial objectives.
  • Manage creator communications, negotiations, contracts, performance expectations, and content approvals.
  • Collaborate with social, paid media, and creative teams to maximize performance and usage rights.
  • Oversee campaign operations from outreach through reporting—timelines, deliverables, and ongoing iterations.
  • Provide regular reporting on campaign metrics and TikTok Shop revenue impact.
  • Identify emerging trends, new creator categories, and breakthrough content opportunities.

Requirements

  • You live and breathe TikTok and social commerce, constantly tracking shifts in how creators drive sales and influence.
  • Required: Hands-on experience managing TikTok Shop and affiliate programs (LTK, Amazon, TikTok Affiliate Center etc.).
  • 3–5+ years in influencer or social marketing at a digital agency or growth-focused brand.
  • Highly skilled in creator sourcing, outreach flows, briefing, and quality control.
  • Strong writing and communication skills with attention to detail.
  • Confident leading discussions, presenting strategies, and collaborating cross-functionally.
  • Organized, deadline-driven, and able to manage multiple initiatives simultaneously.
  • Proactive problem-solver with creativity, hustle, and a passion for performance marketing.****
  • Bonus Points If You
  • Have experience using affiliate management tools like Reacher, Cruva, and Social Snowball.
  • Have successfully scaled TikTok Shop revenue and affiliate-driven sales channels.
  • Understand storytelling frameworks and creative hooks that convert.
  • Excel at building internal playbooks and improving operational workflows.
  • Are solutions-oriented with a collaborative attitude and low ego.
Benefits
  • Unlimited PTO
  • Health insurance
  • Professional development reimbursement
  • Wellness reimbursement
  • Opportunity to grow with an amazing team!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketingsocial commercecreator sourcingcampaign managementperformance marketingreporting and analyticsnegotiationcontent approvalaffiliate program managementstrategic planning
Soft Skills
leadershipmentorshipcommunicationorganizationproblem-solvingcreativitycollaborationattention to detaildeadline-drivenproactive