Modern.ai

Creative Strategist

• Create 4–5 detailed creative briefs per day, outlining ad concepts, key messages, and formats for our editing team, following established internal processes.
• Collaborate closely with editors to refine and perfect creative deliverables, ensuring each asset aligns with brand strategy and performance goals.
• Leverage existing processes to develop briefs for data-driven iterations of winning ad creatives, driving continuous creative testing and optimization.
• Serve as a main creative liaison to clients, ensuring clarity, alignment, and progress across all initiatives.
• Communicate regularly with clients to share updates, secure creative approvals, and maintain transparent collaboration.
• Deliver clear and proactive communication to internal team members to ensure tasks are completed on time and to standard.
• Partner with Media Buyers, Growth Managers, and the Growth Director to lead internal strategy meetings, ideating new growth initiatives and performance improvements.
• Collaborate with team members across Brand Management, Lifecycle, Influencer/Social, and Amazon departments to support integrated growth strategies.
• Extend collaboration beyond creative strategy to coordinate full-funnel growth strategies with the broader team — ensuring alignment between media, creative, lifecycle, and conversion efforts.
• Lead and manage ongoing video production initiatives, including building scalable processes, creating detailed shot lists, organizing shoot schedules, and coordinating with the Videographer or Production Director to execute.
• Contribute to the development of creative and growth strategies that connect storytelling to performance outcomes.
• Use performance data to guide creative iteration and campaign decision-making.

Performance Marketing

• Own the paid social vision across platforms including Meta, TikTok, LinkedIn, Pinterest, and emerging channels. Align channel strategy to client revenue targets, contribution margins, and broader growth objectives.
• Build, mentor, and retain a best-in-class paid media team. Create a culture centered on accountability, curiosity, and continuous improvement while establishing clear performance standards.
• Set the gold standard for account structure, testing methodology, creative iteration, and optimization. Ensure campaigns are built for scale, not short-term spikes.
• Drive forecasting, budget allocation, pacing, and efficiency across the client portfolio. Maintain a sharp focus on CAC, MER, incrementality, and contribution profit — not vanity metrics.
• Partner closely with creative, affiliate, lifecycle, and analytics teams to ensure paid social operates as part of a cohesive growth engine rather than a siloed channel.
• Stay ahead of platform shifts, AI-driven tooling, and evolving consumer behavior. Introduce new frameworks, automation opportunities, and testing strategies that compound performance over time.
• Serve as a senior strategic advisor to key clients. Lead executive-level conversations, present performance insights, and guide long-term growth planning with confidence and clarity.
• Establish processes that support speed without sacrificing accuracy. Implement rigorous QA, reporting standards, and workflow structures that enable the agency to scale.

Director, Paid Social

Influencer Marketing

• Lead influencer marketing strategy and execution for key brand partners across TikTok and Meta
• Own brand communications for assigned partners, including strategy alignment, sharing briefs and creator recommendations, and delivering reporting and performance insights.
• Help guide and support other influencer managers - providing leadership, mentorship, and strategic input (not a direct people manager).
• Own TikTok Shop + affiliate program performance, including creator onboarding, commission structures, product seeding, and revenue optimization.
• Develop creator-first campaign concepts rooted in cultural insights and measurable outcomes.
• Strategize and source creators aligned with brand values and commercial objectives.
• Manage creator communications, negotiations, contracts, performance expectations, and content approvals.
• Collaborate with social, paid media, and creative teams to maximize performance and usage rights.
• Oversee campaign operations from outreach through reporting—timelines, deliverables, and ongoing iterations.
• Provide regular reporting on campaign metrics and TikTok Shop revenue impact.
• Identify emerging trends, new creator categories, and breakthrough content opportunities.

Lead Influencer Manager

Growth Marketing

• Own Paid Media Strategy: Develop and execute paid media strategies across Meta, Google, and TikTok, tailored to client goals and business objectives.
• Lead Client Relationships: Act as the main point of contact for client strategy, ensuring clarity, alignment, and accountability across deliverables.
• Manage Campaign Execution: Manage media buys to ensure paid media campaign setup, optimization, and reporting in accordance with best practices.
• Performance Analysis: Continuously assess funnel performance, customer acquisition costs, and blended ROAS to uncover opportunities and guide testing.
• Reporting & Communication:
• - Deliver weekly performance updates that distill key learnings and next steps.
• - Produce bimonthly strategic reports with deeper insights, trends, and growth recommendations.
• - Attend biweekly client calls to present findings, align on priorities, and reinforce trust through transparency.
• Cross-functional Collaboration: Partner with media buyers, creative strategists, and analysts to ensure campaigns are efficient and generate actionable data.
• Optimization & Testing: Identify A/B test opportunities across creatives, audiences, and landing pages and brief strategies to the respective teams.
• Feedback & Quality Control: Provide brutally honest feedback to ensure that all creative and media buying operations meet strategic standards and platform best practices.
• Leverage Modern.AI: Utilize (and ultimately master) our proprietary software to track paid media performance attribution, and overall business health for clients.

Growth Manager

Manager

• - Shop Maintenance:
• - Keep TikTok Shop updated with the latest products, descriptions, pricing, and promotions.
• - Ensure all product listings are accurate, visually appealing, and comply with platform guidelines.
• - Performance Optimization:
• - Implement strategies to maximize product visibility, sales, and overall return on investment (ROI).
• - Use data analytics tools to monitor sales trends, customer behavior, and key performance indicators (KPIs).
• - A/B test creatives, offers, and strategies to find optimal selling tactics.
• - Content and Campaign Coordination:
• - Collaborate with the creative team to develop engaging product videos, descriptions, and imagery tailored for TikTok and Meta platforms.
• - Plan and execute seasonal promotions, discounts, and campaigns to drive traffic and conversion.
• - Customer Experience Management:
• - Monitor and address customer inquiries and reviews on TikTok Shops promptly.
• - Ensure seamless integration with customer service channels to enhance buyer satisfaction.
• - Compliance & Platform Relationships:
• - Stay up-to-date with TikTok Shop policies, algorithm changes, and best practices.
• - Build strong relationships with platform representatives for support and insights.**
• - Reporting & Analysis:
• - Generate weekly and monthly reports detailing shop performance, revenue metrics, and campaign outcomes.
• - Provide actionable insights and recommendations to improve shop performance.

LATAM Shop Manager

Brand Manager

• Serve as the primary point of contact for assigned wellness clients, leading strategic planning, cross-functional collaboration, and day-to-day communications.
• Guide new client onboarding, including category research, product review, and marketing calendar setup.
• Own and manage brand trackers, launch timelines, campaign documents, and weekly meeting agendas to ensure clear workflows and accountability.
• Build and maintain strategic brand decks, positioning documents, go-to-market plans, and campaign recaps.
• Partner with internal teams (creative, paid, lifecycle, influencer, affiliate, eCommerce, Amazon) to deliver holistic marketing solutions tailored to each brand’s goals.
• Translate client input and performance data into actionable next steps, future planning, and creative refinement.
• Lead the development and execution of seasonal marketing moments, new product launches, and promotional campaigns.
• Coordinate messaging, creative, and digital strategy across all marketing channels, ensuring consistency with wellness category standards and brand voice.
• Support integrated storytelling across influencer campaigns, sampling, affiliate, paid social, and email.
• Conduct market research and trend forecasting to support client strategy in areas such as functional ingredients, supplement formats, and health-conscious consumer behaviors.
• Monitor and report on performance KPIs across digital and retail campaigns, providing data-backed insights and recommendations for optimization.
• Manage tasks, milestones, and internal workflows through project management platforms (e.g., Asana), ensuring projects remain on track and on time.
• Draft creative and strategic briefs, define deliverables, and collaborate closely with design, content, and strategy teams.
• Oversee sample coordination, product education materials, and asset delivery across campaigns and marketing initiatives.
• Conduct quality control and final reviews of digital creative (web, email, paid, Amazon, etc.) to ensure brand compliance and regulatory accuracy for wellness products.

Operations

• Own the day-to-day operation of multiple TikTok Shops
• Ensure all products are live, approved, compliant, and in good standing
• Proactively monitor violations, warnings, suppression risks, and SPS-related health signals
• Resolve listing and compliance issues quickly to protect account standing
• Manage product listings including titles, descriptions, pricing, availability, and promotions
• Own the setup and execution of discounts, flash sales, vouchers, bundles, and seasonal offers
• Ensure promotional activity is compliant with TikTok Shop policies and does not negatively impact shop health
• Implement merchandising best practices to support discoverability and conversion
• Own **Shop Performance Score (SPS)** and all contributing metrics (fulfillment, cancellations, refunds, customer experience, compliance)
• Build and maintain a **repeatable system** for monitoring, improving, and protecting SPS across shops
• Identify root causes of SPS drops and implement corrective actions
• Partner with fulfillment and customer support teams to resolve issues impacting SPS
• Monitor inventory availability to prevent out-of-stock, oversell, or cancellation issues
• Coordinate with internal teams and fulfillment partners to maintain accurate stock levels
• Flag risks that could negatively impact cancellations, delivery SLAs, or SPS
• Track KPIs including GMV, conversion rate, refunds, cancellations, delivery performance, and SPS
• Analyze trends to identify operational, promotional, or listing-level optimization opportunities
• A/B test **offers, pricing, bundles, and promotional mechanics** (not creative assets)
• Produce regular reports with clear insights and recommendations
• Conduct routine audits to ensure listings adhere to TikTok Shop policies and SPS standards
• Stay current on TikTok Shop policy changes, enforcement trends, and best practices
• Act as the internal expert on TikTok Shop compliance and SPS requirements
• Work closely with creative, marketing, customer service, and fulfillment teams to ensure alignment
• Ensure promotions are supported by inventory, fulfillment readiness, and operational execution
• Train internal stakeholders on SPS drivers, promotion best practices, and operational standards