Brand Manager
Modern.ai
full-time
Posted on:
Location Type: Remote
Location: Florida • United States
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About the role
- Serve as the primary point of contact for assigned wellness clients, leading strategic planning, cross-functional collaboration, and day-to-day communications.
- Guide new client onboarding, including category research, product review, and marketing calendar setup.
- Own and manage brand trackers, launch timelines, campaign documents, and weekly meeting agendas to ensure clear workflows and accountability.
- Build and maintain strategic brand decks, positioning documents, go-to-market plans, and campaign recaps.
- Partner with internal teams (creative, paid, lifecycle, influencer, affiliate, eCommerce, Amazon) to deliver holistic marketing solutions tailored to each brand’s goals.
- Translate client input and performance data into actionable next steps, future planning, and creative refinement.
- Lead the development and execution of seasonal marketing moments, new product launches, and promotional campaigns.
- Coordinate messaging, creative, and digital strategy across all marketing channels, ensuring consistency with wellness category standards and brand voice.
- Support integrated storytelling across influencer campaigns, sampling, affiliate, paid social, and email.
- Conduct market research and trend forecasting to support client strategy in areas such as functional ingredients, supplement formats, and health-conscious consumer behaviors.
- Monitor and report on performance KPIs across digital and retail campaigns, providing data-backed insights and recommendations for optimization.
- Manage tasks, milestones, and internal workflows through project management platforms (e.g., Asana), ensuring projects remain on track and on time.
- Draft creative and strategic briefs, define deliverables, and collaborate closely with design, content, and strategy teams.
- Oversee sample coordination, product education materials, and asset delivery across campaigns and marketing initiatives.
- Conduct quality control and final reviews of digital creative (web, email, paid, Amazon, etc.) to ensure brand compliance and regulatory accuracy for wellness products.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- 5+ years of experience in wellness, supplement, or health-related brand marketing—agency or consultancy experience strongly preferred.
- Strong familiarity with wellness categories such as vitamins, nootropics, functional beverages, gut health, and adaptogens.
- Excellent organizational skills with the ability to manage multiple clients, timelines, and cross-functional teams simultaneously.
- Knowledge of FTC, FDA, and supplement marketing compliance standards a major plus.
- Proficient in project management tools (e.g., Asana, Trello) and common workplace platforms (Google Workspace, Microsoft Office).
- Exceptional communication skills—written, visual, and verbal—with experience presenting to clients and senior stakeholders.
- Self-starter with a collaborative spirit and client-focused mindset.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand marketingmarket researchtrend forecastingcampaign managementdigital strategyperformance KPIscreative briefsquality controlregulatory compliance
Soft skills
organizational skillscommunication skillscollaborationclient-focused mindsetself-starter