Senior Manager, Brand Marketing
Roo
Brand Manager – Head of Food & Beverage Accounts
Modern.ai
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Act as the primary point of contact for assigned F&B clients, delivering best-in-class communication, project oversight, and strategic partnership.
- Lead onboarding for new food and beverage accounts, including category research, positioning analysis, and strategic roadmap development.
- Own and maintain client marketing calendars, launch trackers, agendas, and project timelines to ensure all workstreams stay aligned.
- Develop and maintain client-specific decks, brand documents, GTM frameworks, and performance recaps.
- Collaborate with internal departments (creative, paid, lifecycle, influencer, affiliate, eCommerce, Amazon) to ensure alignment with each client’s brand goals and business objectives.
- Translate client feedback and performance insights into next steps and refined campaign direction.
- Support the planning and execution of product launches, brand campaigns, retail expansions, and digital initiatives.
- Manage seasonal marketing moments, limited-time offers, new product intros (NPIs), and brand storytelling initiatives across DTC, retail, and omnichannel.
- Partner with influencer, affiliate, paid, and lifecycle teams to ensure messaging and creative are optimized and cohesive across all channels.
- Conduct trend analysis and category audits across key verticals (snacks, beverages, better-for-you, functional foods, etc.) to inform campaign strategies.
- Track key performance metrics (KPIs), report on campaign outcomes, and provide strategic insights to optimize future efforts.
- Manage workflows, timelines, and approvals within project management platforms (e.g., Asana), ensuring team accountability and deadline adherence.
- Draft briefs, scope deliverables, and coordinate task assignments across creative, strategy, and marketing functions.
- Oversee packaging updates, digital asset development, sample coordination, and creative QA across web, retail, email, and paid media.
Requirements
- - Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- - 5+ years of experience in CPG brand marketing, client management, or project coordination—agency or startup experience strongly preferred.
- - Proven experience with food & beverage brands across categories such as functional beverages, snacks, wellness products, or refrigerated goods.
- - Highly organized and capable of managing multiple accounts, campaigns, and workstreams concurrently.
- - Strong understanding of omnichannel marketing across DTC, Amazon, and retail (e.g., Whole Foods, Sprouts, Target, Thrive Market, etc.).
- - Proficiency in project management platforms (Asana, Trello) and common workplace tools (Google Workspace, Microsoft Office).
- - Strong written, visual, and verbal communication skills.
- - Ability to work independently while leading cross-functional teams and maintaining strong client relationships.
Benefits
- Why Modern Agency
- - Work with some of today’s most exciting and culturally relevant brands, including high-profile and celebrity-backed ventures.
- - Join a team that values creativity, collaboration, and measurable results.
- - Competitive benefits package including unlimited PTO, medical/dental/vision coverage, and wellness programs.
- - Thrive in a fast-paced, people-first culture where creativity and strategy go hand in hand.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand marketingproject coordinationtrend analysiscategory auditscampaign strategyperformance metricsdigital initiativesclient managementmarketing calendarsstrategic roadmap development
Soft skills
communicationorganizational skillsindependencecross-functional leadershipclient relationship managementstrategic partnershipproject oversightteam accountabilitycreative collaborationfeedback translation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business
