Mod Op

Senior Vice President, Brand Strategy

Mod Op

full-time

Posted on:

Location Type: Remote

Location: Pennsylvania • United States

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Job Level

Lead

About the role

  • Define and inspire Mod Op’s brand strategy approach (philosophy, tools, templates, guides) to raise the strategic bar agency‑wide and create a consistent way of tackling briefs.
  • Mentor and grow a diverse strategy team with hands‑on coaching, clear standards, and pathways for craft mastery and career development, with a strong focus on growing internal talent into future leaders.
  • Serve as a proactive client advocate and trusted advisor to senior stakeholders; foster senior client relationships, facilitate C‑suite work sessions, and guide complex organizations through brand transformations.
  • Own the strategic direction for brand strategy and steward inter‑agency teams with Creative, Account and departmental leaders to align around one clear, actionable strategy.
  • Develop and deliver thought leadership that advances the discipline and pioneers how strategy integrates emerging technologies across research, analytics, and storytelling.
  • Lead the brand strategy discipline across priority accounts: define brand purpose, positioning, value propositions, architecture/portfolio strategy, and audience frameworks.
  • Connect cultural trends, customer behavior, and brand equity to identify the “Irresistible Truth” at the heart of each brand, translating insight into persuasive narratives and channel‑agnostic briefs.
  • Build integrated communications strategies that define the role of each channel and tactic from brand to demand; orchestrate programs across PR/earned, social, content, performance media, experiential, and partnerships.
  • Build and evolve message frameworks, naming/nomenclature systems, and visual/verbal brand guidelines with Design and Creative leadership.
  • Oversee creation of clear, compelling case studies (including award‑show caliber) that tie brave creativity to tangible business impact.
  • Operationalize brand measurement: establish KPIs (awareness, consideration, preference, equity), design testing/learning agendas, and partner with Analytics on MMM, incrementality, and brand‑lift studies.
  • Champion Mod Op’s AI‑enabled tools (e.g., Brand Agent) and third‑party platforms for audience insight, competitive intelligence, creative testing, and forecasting; codify best practices and governance.
  • Serve as executive sponsor and lead strategist on new‑business pursuits; craft compelling POVs, cases, and workshops that convert prospects to partners.
  • Manage resourcing and budgets in collaboration with Operations and Account leadership.
  • Help expand the role of brand strategy across new and existing client engagements.

Requirements

  • 12+ years of brand strategy experience in top‑tier agencies and/or consultancies, leading multi‑market brand platforms and integrated campaigns.
  • Proven success shaping brands in at least two of: CPG, technology/SaaS, energy/industrial, hospitality/travel, entertainment, or consumer electronics; depth across B2C, D2C, and B2B.
  • Mastery in research and insight generation: qual (ethnography, IDIs, co‑creation), quant (segmentations, TURF, conjoint/max‑diff), and social/behavioral data; ability to design research and learning plans that uncover actionable insights.
  • Fluency connecting brand to go‑to‑market: comms architecture, full‑funnel planning, content ecosystems, and retail/ecommerce implications.
  • Strong literacy in marketing analytics, brand tracking, experimentation, creative testing, and AI‑/data‑enabled workflows.
  • Executive presence with expert‑level storytelling, facilitation, and persuasion; ability to build a rock‑solid case for big ideas and command a room.
  • Demonstrated people leadership: hiring, coaching, performance management, building inclusive, high‑trust teams, and growing future leaders.
  • Highly collaborative, bridging creative, analytics, media, technology, and research/insights to focus teams on clear, outcome‑driven strategies and growth‑driving ideas.
Benefits
  • Competitive compensation and benefits
  • Flexible time off
  • Wellness resources
  • Professional development budget
  • Health and Life Insurance for employees and family
  • Access to vision benefits
  • Telemedicine services
  • Short-term and long-term disability
  • Subscription to company-sponsored Calm Health app
  • Company sponsored group life policy
  • 401k retirement plan with company match
  • On the job training and career growth opportunities through proprietary training platform
  • Access to LinkedIn Learning license
  • Fully remote work location
  • Talented team environment
  • Collaborative offices
  • Fun company culture with focus on work/life balance
  • Salary with yearly review and competitive benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand strategyresearch and insight generationqualitative researchquantitative researchmarketing analyticscomms architecturefull-funnel planningcontent ecosystemscreative testingAI-enabled workflows
Soft skills
mentoringstorytellingfacilitationpersuasionpeople leadershipcollaborationcoachingperformance managementbuilding inclusive teamsstrategic thinking