Marketing Specialist – Multi-Entity Support

MoboTrex

Marketing Specialist executing campaigns and managing websites for traffic management solutions company. Focused on email marketing, social media, and sales support.

Posted 5/15/2026full-timeRemote • Colorado, Iowa, Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

The Marketing Specialist owns day-to-day marketing execution across all of our operating companies.
This is a hands-on, AI-native generalist role: building and running campaigns in ActiveCampaign, maintaining websites in Duda across every entity, tracking inbound performance and lead flow, running our LinkedIn-led social presence, and producing the sales collateral our regional teams use every day.
Plan, build, deploy, and measure email campaigns, newsletters, and nurture sequences in ActiveCampaign across all entities.
Maintain segmented contact lists, suppression rules, and automation workflows; keep data clean and deliverability healthy.
Partner with sales on inbound lead routing, follow-up workflows, and reporting on campaign-sourced pipeline.
Provide general marketing support to lead-generation activities across the business, including light backup for sales-led bid and opportunity tracking when needed.
Own and maintain websites for all of our brands in the Duda CMS: content updates, page builds, forms, and publishing workflows.
Coordinate with internal stakeholders and outside agencies on larger site changes, redesigns, and brand transitions.
Ensure brand, navigation, and messaging consistency across the portfolio while respecting each entity’s positioning.
Manage on-page SEO and emerging AEO (answer-engine optimization) practices across all sites.
Track and report on web traffic, conversions, inbound form submissions, and channel performance using analytics tools.
Run our LinkedIn-led social presence: content calendar, posting, engagement, and reporting across the portfolio.
Produce and maintain sales collateral: datasheets, one-pagers, sell sheets, decks, case studies, and event handouts.
Drive consistent brand expression across all entities and customer touchpoints.

Requirements

What you’ll need

Bachelor’s degree in marketing, Communications, Business, or related field preferred; equivalent practical experience with demonstrated success in digital marketing, campaign execution, content development, and marketing technology platforms will be considered.
Demonstrated proficiency with marketing automation / email platforms (ActiveCampaign, HubSpot, Constant Contact, or equivalent).
Working experience with a modern CMS; Duda experience is a strong plus.
Comfortable with web analytics, SEO fundamentals, and reporting on channel performance.
Strong writing and editing instincts; able to take a rough idea and ship a finished asset.
Demonstrable, current use of AI tools (Claude Cowork, or similar) in a professional application, not just exposure.
Self-directed; comfortable working remotely and supporting multiple business units with different audiences across several US time zones.
B2B experience preferred; ITS / traffic / infrastructure / industrial distribution / DOT and contractor bidding experience is a plus but not required.

Benefits

Comp & perks

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Hard Skills & Tools

digital marketingcampaign executioncontent developmentemail marketingSEOAEOweb analyticsmarketing automationlead generationdata management

Soft Skills

strong writingeditingself-directedcollaborationcommunicationorganizationaladaptabilitycreativityproblem-solvingtime management

Certifications

Bachelor’s degree in marketingBachelor’s degree in CommunicationsBachelor’s degree in Business