Senior Manager, Strategic Marketing – AI Enablement

MKS Instruments

Strategic marketing and AI enablement leader at MKS, a semiconductor and industrial technology company. Developing growth strategies and AI workflows to improve market intelligence and executive decision-making.

Posted 8/4/2026full-timeAndover • Massachusetts • 🇺🇸 United StatesSenior💰 $135,000 - $225,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies, investment recommendations, and market insights, with a strong focus on AI and automation applications. Proven ability to lead cross-functional initiatives and influence product and technology strategies in complex business environments.

Highest-signal resume keywords

Technical Product MarketingMarket IntelligenceAI-Enabled WorkflowsData Analytics and VisualizationStrategic Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Strategy DevelopmentInvestment RecommendationsProduct Portfolio ManagementData AnalyticsBusiness IntelligenceAI ApplicationsPredictive AnalyticsWorkflow AutomationSQLPython

Soft Skills

Analytical SkillsProblem-Solving SkillsLeadership SkillsCommunication SkillsCollaboration Skills

Tools & Technologies

TableauPower BIGenerative AI PlatformsAI AgentsAPIs

Industry Keywords

TechnologyIndustrialSemiconductorElectronicsAdvanced Manufacturing

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Develop marketing strategy, investment recommendations, market insights, and growth plans to strengthen MKS's market position and profitability
Support strategic planning for assigned divisions and product lines
Develop and execute product, investment, portfolio, and pricing strategies
Analyze market, customer, competitive, technology, and business intelligence to identify trends, opportunities, and growth priorities
Create executive-level market intelligence, including market sizing, competitor assessments, technology roadmaps, and strategic recommendations
Support M&A evaluations, strategic partnerships, and investment decisions through research and analysis
Contribute to operating plans and executive, Board, customer, and analyst presentations
Partner with business and technology leaders to influence product, customer, market, and technology strategies
Collaborate with the Office of the CTO to assess emerging technologies, applications, and innovation opportunities
Identify opportunities to apply AI, generative AI, predictive analytics, and automation to strategic marketing and planning processes
Design and implement AI-enabled tools and workflows
Lead AI use cases including market monitoring, competitive intelligence, document summarization, customer insight analysis, and executive dashboards
Partner with cross-functional teams to define requirements, evaluate solutions, and align with business objectives and enterprise standards
Drive adoption through training, change management, and responsible AI governance
Stay current on emerging AI and automation capabilities and recommend practical applications

Requirements

What you’ll need

Bachelor's degree required; engineering degree preferred
8+ years of experience in technical product marketing, strategic marketing, corporate strategy, market intelligence, business development, or related roles
Experience in technology, industrial, semiconductor, electronics, or advanced manufacturing industries
Applicable advanced degree/mix of coursework/education may be considered as experience
2+ years of experience with data analytics and visualization tools such as Tableau or Power BI, large language models, and AI-enabled workflows
Experience with agentic AI strongly preferred
Proven success developing market, product, portfolio, investment, or growth strategies in complex business environments
Experience leading AI, automation, analytics, or digital transformation initiatives
Working knowledge of generative AI, AI agents, workflow automation, business intelligence, and enterprise AI tools
Experience translating business requirements and partnering with IT, data, technical teams, vendors, or consultants
Familiarity with generative AI platforms, AI agents, large language models, business intelligence tools, data visualization, APIs, Python, and SQL preferred
Strong research, analytical, and problem-solving skills
Strong business acumen
Demonstrated leadership and influence skills in large, complex, matrixed organizations
Excellent written, verbal, and presentation skills
Ability to lead cross-functional initiatives from concept through implementation, adoption, and continuous improvement
Commitment to data integrity, confidentiality, responsible AI practices, and high-quality recommendations
Ability to take and follow directions and instructions
Ability to interact safely, professionally, and respectfully with employees, customers, suppliers, vendors, or the public
Trustworthiness, reliability, and good judgment
Candidates generally must reside in states where MKS is registered to do business
Some positions may require U.S. person status for ITAR/EAR-controlled goods and technologies
Background checks and drug screens are conducted in accordance with applicable law and company policies

Benefits

Comp & perks

Discretionary annual bonus
Health insurance coverage (medical, dental and vision)
401(k) with company match
Life and disability insurance
12 paid holidays
Sick time
15 paid vacation days
6 weeks fully paid parental leave
Adoption assistance
Tuition reimbursement
On-the-job and formal training
Educational assistance
Reasonable accommodations for qualified individuals with disabilities