Lifecycle Marketing Manager

Mixpanel

Lifecycle Marketing Manager building HubSpot nurture programs for Mixpanel’s B2B analytics platform. Driving handraiser conversion, funnel measurement, and scalable pipeline generation.

Posted 8/5/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $128,500 - $173,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing lifecycle marketing programs, including lead capture, nurture sequencing, and revenue tracking, with a strong focus on B2B SaaS environments. Proficient in utilizing HubSpot for email marketing automation and performance analysis to drive conversion rates and optimize marketing strategies.

Highest-signal resume keywords

Lifecycle Marketing Program ManagementHubSpot Marketing AutomationB2B Demand GenerationData-Driven Performance AnalysisConversion Rate Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead Nurture StrategySegmentation LogicEmail Best PracticesFunnel Conversion TrackingWorkflows and SequencesRevenue TrackingPerformance Metrics AnalysisLifecycle Performance InstrumentationMarketing Automation ReportingCampaign Development

Soft Skills

Problem AssessmentPrioritizationCollaboration with StakeholdersAnalytical MindsetQuality-Over-Volume Strategy

Tools & Technologies

HubSpotMixpanelQualifiedMarketing Operations ToolsEmail Marketing Platforms

Industry Keywords

B2B SaaSLifecycle MarketingDemand GenerationProduct-Led GrowthSales-Assisted Motion

About the role

Key responsibilities & impact

Own the lifecycle marketing program from lead capture through demo booked, including nurture sequencing, segmentation logic, and revenue tracking
Build and manage always-on HubSpot email programs, including lead nurture, re-engagement, and handraiser follow-up workflows
Partner with Marketing Operations to define GTM stack ownership and rules of engagement across lifecycle, sales outreach, and product-led touchpoints
Collaborate with regional campaign managers to develop scalable, channel-ready lifecycle plays
Define and enforce email best practices for cadence, segmentation, and suppression logic
Instrument lifecycle performance in Mixpanel and guide dashboards tracking funnel conversion, sequence performance, and pipeline influence
Partner with Performance Marketing on handraiser conversion strategy and shared pipeline goals
Clarify tool ownership and use cases across HubSpot and overlapping systems

Requirements

What you’ll need

4+ years in lifecycle, email, or demand generation marketing
Clear ownership of a B2B nurture program from strategy through execution
Hands-on HubSpot or comparable marketing automation platform experience, including segmentation, workflows, sequences, and reporting
Strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS context
Track record of improving conversion rates
Ability to assess problems, prioritize effectively, and build in an evolving marketing stack
Strong quality-over-volume lifecycle strategy instincts
Ability to partner with technical and non-technical stakeholders
Analytical mindset and ability to use data to iterate
Bonus: product-led growth lifecycle experience
Bonus: sales-assisted and PLG hybrid motion experience
Bonus: familiarity with Qualified or similar handraiser/chat tools
Bonus: experience establishing or working alongside an early-stage Marketing Operations function

Benefits

Comp & perks

Comprehensive Medical, Vision, and Dental Care
Mental Wellness Benefit
Generous Vacation Policy & Additional Company Holidays
Enhanced Parental Leave
Volunteer Time Off
Pre-Tax Benefits including 401(K)
Wellness Benefit
Holiday Break
Equity consideration
Company bonus or commissions as variable compensation