Website Experience & Optimization Manager
Mixpanel
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $176,500 - $215,500 per year
Job Level
SeniorLead
About the role
- Develop and implement a comprehensive website strategy aligned with business objectives.
- Define and track website goals and KPIs to measure success and inform continuous improvement.
- Run a continuous testing program across all points of engagement.
- Implement best practices across the site to maximize conversion rates for all audience types.
- Implement and continually optimize our AI Chat functionality to evolve into an AI concierge for our web content.
- With the content team, create, curate, and manage high-quality, relevant content to attract and engage our target audience.
- Design and build processes and to enable regular updates and maintenance of all website content, including blogs, case studies, and product updates.
- Implement technical SEO & GEO best practices to enhance site performance and visibility.
- Optimize website content and structure for search engines and LLMs to continually improve organic traffic volumes and rankings.
- Working with the brand team, design and maintain an intuitive and user-friendly website layout and navigation compliant with our brand standards.
- Ensure the website is accessible and provides a seamless experience across all devices.
- Design, socialize, and implement a global strategy for web properties to enable our regional teams in multiple languages.
- Track and monitor in real-time the website performance.
- Implement an early warning system for degradation in performance or outages.
- Monitor website performance metrics using Google Analytics and other relevant platforms.
- Provide regular reports and insights to stakeholders, making data-driven recommendations for improvements.
- Ensure the website complies with legal standards, such as GDPR, and accessibility regulations.
- Implement and maintain robust website security measures to protect against cyber threats.
- Oversee multiple complex web projects from conception to completion.
- Manage relationships with external contractors, agencies, and vendors, ensuring high-quality deliverables within budget and timelines.
Requirements
- 8+ years of experience in website management, preferably in a fast-growing, innovative, B2B tech environment
- Experience or curiosity to implement AI across the website
- Strong understanding of GEO, SEO, content strategy, and user experience design
- Significant CRO success with a notable B2B website
- Experience working with Framer and Google Analytics
- Proficiency using creative software and tools- ideally AI-powered
- Excellent project management and organizational skills
- Strong analytical and problem-solving abilities
- Effective communication and collaboration skills
- Knowledge of security and compliance standards is a plus
Benefits
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
website managementtechnical SEOGEO best practicescontent strategyuser experience designconversion rate optimization (CRO)AI implementationdata analysiswebsite securityproject management
Soft skills
organizational skillsanalytical abilitiesproblem-solvingcommunication skillscollaboration skills