Director of Marketing

Mixmax

Director of Marketing at Mixmax, focused on building growth strategies and customer acquisition. Collaborate with teams to drive measurable revenue growth.

Posted 6/1/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own customer acquisition across paid, organic, lifecycle, partnerships, and product-led channels
Develop and execute a growth marketing strategy focused on efficient and measurable revenue growth
Build repeatable systems for pipeline generation and self-serve user acquisition
Improve conversion rates across the entire customer journey, from visitor to activated user to paying customer
Establish experimentation frameworks to continuously improve performance
Drive marketing-sourced pipeline and revenue growth
Manage and optimize paid acquisition programs across relevant channels
Scale SEO, content, lifecycle, and conversion rate optimization initiatives
Develop attribution and reporting frameworks that connect marketing activity to revenue outcomes
Identify and prioritize the highest-leverage growth opportunities across the funnel
Collaborate closely with Product to improve onboarding, activation, retention, and monetization
Use behavioral data and customer insights to identify growth opportunities
Design and execute experiments that increase product engagement and adoption
Help shape messaging that clearly communicates Mixmax's value to SMB revenue teams
Refine Mixmax's positioning within the AI-powered productivity and revenue technology landscape
Develop messaging that differentiates Mixmax in an increasingly crowded market
Support product launches, feature adoption, and sales enablement initiatives
Create compelling narratives around how modern revenue teams work with AI
Manage and mentor a small but talented marketing team
Establish accountability around growth metrics and business outcomes
Balance strategy with execution, stepping in as an individual contributor when needed
Help identify future hiring needs and scale the function thoughtfully as the company grows
Foster a culture of experimentation, speed, ownership, and continuous learning

Requirements

What you’ll need

You have experience driving growth and demand generation at a B2B SaaS company
You have a strong understanding of performance marketing, conversion optimization, lifecycle marketing, and acquisition channels
You've owned measurable growth metrics such as pipeline, activation, revenue, CAC efficiency, conversion rates, or customer acquisition
You're highly analytical and comfortable working with funnel data, attribution, experimentation, and reporting
You know how to prioritize effectively and focus on the highest-leverage opportunities
You enjoy rolling up your sleeves and executing, not just managing
You're comfortable operating in a lean environment where resources are limited but impact is high
You can partner effectively with Product, Sales, and Customer Success teams
You have experience mentoring others and leading through influence, whether or not you've managed a large team
You're excited by startup environments and taking ownership of outcomes

Benefits

Comp & perks

Fully remote culture with flexible working hours
Competitive salary and equity package
Opportunity to shape the future of AI-powered communication
High ownership and direct impact on company growth
Small, ambitious, and highly collaborative team
A product loved by thousands of users around the world

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketingcustomer acquisitionconversion optimizationlifecycle marketingperformance marketingattribution frameworksdata analysisexperimentationSEOB2B SaaS

Soft Skills

analyticalprioritizationexecutionmentoringcollaborationownershipadaptabilityleadershipcommunicationcontinuous learning