Mixbook

Senior App Growth Marketing Manager

Mixbook

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

iOS

About the role

  • Own and scale app acquisition across Apple Search Ads and paid social app campaigns, optimizing toward install efficiency and downstream funnel performance.
  • Develop and execute a testing roadmap across audiences, creatives, bidding strategies, and campaign structures.
  • Collaborate closely with the Core Performance Marketing team to ensure alignment across channels and campaigns.
  • Lead the creative testing strategy and translate performance insights into creative direction.
  • Own ASO strategy and execution, including keyword research, metadata optimization, creative strategy, and conversion rate optimization to improve discoverability, relevance, and store conversion.
  • Leverage existing tooling (e.g., AppTweak, Appsflyer) to identify opportunities, monitor performance, and inform testing priorities.
  • Manage and optimize App Store Product Pages, Custom Product Pages (CPPs), and In-App Events to support seasonal campaigns, promotions, and product launches.
  • Lead the strategy and execution of In-App Events and app-specific storefront placements to drive discovery, engagement, and conversion.
  • Collaborate with Product Marketing to translate positioning, messaging, and seasonal narratives into effective App Store and in-app experiences.
  • Ensure app store assets are aligned with broader marketing initiatives while tailored to app-specific audiences and intent.
  • Demonstrate a strong understanding of the app funnel from Open → Purchase, identifying drop-offs and opportunities to improve media conversion and velocity.
  • Use a data-first approach to analyze performance drivers and translate insights into action.
  • Report on app growth KPIs and test results to key stakeholders, with clear recommendations and next steps.
  • Partner closely with Product Marketing, Creative, Product, Data, Lifecycle/CRM, and Core Performance teams to drive cohesive app growth initiatives.
  • Partner with Data and Engineering to ensure accurate app measurement and attribution, including validating AppsFlyer event setup, event naming, and data integrity across the app funnel.
  • Operate alongside the SEO team (focused on non-app) with clear swim lanes and shared learnings.
  • Serve as the app growth subject-matter expert and point of accountability across the organization.

Requirements

  • 7+ years of experience in growth, performance marketing, or mobile app marketing, with direct ownership of app acquisition and optimization, with a strong emphasis on iOS.
  • Proven experience managing Apple Search Ads, Google App campaigns and paid social app campaigns with a strong understanding of mobile performance metrics (CPI, CPA, LTV, CVR).
  • Strong understanding of mobile app attribution and measurement, including SKAN frameworks, AppsFlyer, and best practices for event taxonomy, attribution windows, and performance validation.
  • Hands-on experience with ASO, including keyword strategy, metadata optimization, creative testing, and store conversion optimization.
  • Experience owning App Store Product Pages, Custom Product Pages, and In-App Events.
  • Strong analytical and problem-solving skills with the ability to use data to drive strategy and day-to-day decision making.
  • Experience partnering cross-functionally with Product Marketing, Product, Creative, and Data teams.
  • Comfortable operating in a fast-paced, test-and-learn environment with a high degree of ownership and autonomy.
  • Excellent communication and presentation skills, with the ability to clearly articulate insights and recommendations.
Benefits
  • Quarterly travel to the San Francisco Bay Area
  • West Coast Working Hours
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Apple Search AdsGoogle App campaignsmobile app marketingASOkeyword strategymetadata optimizationcreative testingCPICPALTV
Soft Skills
analytical skillsproblem-solving skillscommunication skillspresentation skillscollaborationownershipautonomydata-driven decision makingcreativitystrategic thinking