Social Media, Loyalty Specialist

Mitsubishi Motors North America, Inc.

Social Media & Loyalty Specialist managing CRM execution and community engagement at Mitsubishi Motors. Ensuring owner retention and advocacy through social media and CRM strategies in hybrid role.

Posted 5/16/2026full-timeFranklin • Tennessee • 🇺🇸 United StatesMid-LevelSenior💰 $29 - $31 per hourWebsite

About the role

Key responsibilities & impact

Support owner retention, engagement, and advocacy through a balanced focus on CRM execution and social community management.
Monitor brand social channels daily, responding to comments and messages while escalating issues as needed to maintain a positive and responsive owner presence.
Track owner sentiment, identify trends, and summarize insights for Marketing, Customer Experience, and Product teams.
Respond to owners and prospects across social platforms in a timely, brand-appropriate manner to build trust and advocacy.
Support monthly Owner Newsletter content planning, QA, and deployment coordination.
Assist with CRM lifecycle and retention communications, including content execution and performance monitoring.
Publish approved content across social platforms while ensuring consistency, accuracy, and alignment with brand voice and campaign priorities.
Capture Voice-of-Customer (VoC) insights, recurring themes, and owner feedback to inform CRM, CX, and marketing strategies.
Partner cross-functionally with Brand, Digital, Retail Marketing, CX, and Customer Care teams to ensure a seamless owner experience.

Requirements

What you’ll need

3+ years of experience in CRM, lifecycle marketing, social media community management, or customer engagement roles, preferably in a consumer-facing or brand environment
Hands-on experience assisting with social media channels, including community engagement, response management, and escalation handling
Familiarity with CRM platforms and email marketing tools (e.g., lifecycle communications, newsletters, segmentation, and campaign QA)
Strong writing and communication skills with the ability to adapt tone for both owned communications and real-time social engagement
Experience monitoring social sentiment, identifying trends, and translating Voice-of-Customer insights into actionable recommendations
Ability to manage multiple priorities in a fast-paced environment while maintaining accuracy, consistency, and attention to detail
Demonstrated ability to collaborate cross-functionally with Marketing, CX, Brand, and Customer Care teams
Experience identifying or working with user-generated content (UGC) and supporting content amplification or advocacy programs
Strong judgment in customer interaction and escalation management, with a focus on brand reputation and customer experience
Comfortable using data and performance metrics (e.g., engagement, open rates, response SLAs, sentiment) to guide decisions and improve outcomes

Benefits

Comp & perks

Comprehensive healthcare coverage, including medical, dental, and vision plans.
Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.
401(k) with Company match and annual contributions based on years of service.
Professional development opportunities, including training, tuition reimbursement, and employee resource groups.
Up to 30 days of paid time off, including holidays, vacation, and other leave options.
Hybrid working environment (~2 days remote, 3 days in-office) at our modern office, located in the vibrant Franklin, TN area.
Collaborative workspace where ideas flow freely.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMlifecycle marketingsocial media community managementemail marketingcontent executionperformance monitoringsocial sentiment analysisVoice-of-Customer insightscontent amplificationuser-generated content

Soft Skills

writing skillscommunication skillscollaborationattention to detailjudgment in customer interactionescalation managementadaptabilitytime managementtrust buildingowner engagement