Senior Product Marketing, Communications Specialist
Mitsubishi Heavy Industries
full-time
Posted on:
Location Type: Office
Location: Houston • Texas • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Conduct market research to analyze industry trends, competitor positioning, and evolving customer needs.
- Develop buyer personas and customer journeys to guide strategy, and design integrated marketing and communications programs that elevate MHIA’s presence in the North American data center market.
- Manage the creation of internal and external communications assets, including publications, media relations initiatives, and client acquisition campaigns, that strengthen brand visibility and credibility.
- Define and communicate clear value propositions for MHIA Data Center & Energy Management solutions, highlighting differentiation and customer benefits.
- Craft compelling messaging tailored to executives, decision-makers, and end users, ensuring consistency across all sales, digital, and event channels.
- Develop and execute launch strategies for new products, services, and features, working closely with cross-functional teams to align on objectives, establish measurable success metrics, and achieve marketing and communications goals.
- Create and maintain high-quality sales collateral including presentations, case studies, promotional materials, and demo scripts.
- Train and support sales teams on positioning, messaging, and objection handling to ensure field readiness and alignment with branding strategy.
- Act as the primary bridge between product management and sales, ensuring commercial teams are equipped with the knowledge and tools they need to successfully engage customers.
- Coordinate with internal marcom team in Japan to align on brand messaging and marketing contents.
- Support the creation of content for global MHI DCEM marketing initiatives.
- Design and execute campaigns that drive awareness, engagement, and lead generation.
- Develop and oversee thought leadership and product-focused content such as whitepapers, articles, webinars, social media posts, and videos, ensuring that all messaging resonates with customer needs, addresses industry challenges, and reflects MHIA’s brand positioning.
- Track key performance indicators and present insights, analysis, and recommendations to senior leadership to drive continuous improvement and ROI.
Requirements
- Bachelor’s degree in marketing, Communications, Business, or related field or equivalent combination of education and experience.
- Minimum of five (5) years of experience in product marketing, communications or related field.
- Demonstrated ability to develop, design, and execute marketing and communications strategies.
- Strong organizational, project management, and communication skills with exceptional attention to detail.
- Excellent writing, presentation, and media negotiation skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Ability to collaborate with multi-cultural working environment including working with colleagues in Japan.
Benefits
- Excellent Benefits (Medical, Dental, Vision & 401K Matching)
- Excellent growth and advancement opportunities
- Paid vacation, sick time and 15 holidays
- Committed to quality products and services.
- Great working environment and culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market researchbuyer personascustomer journeysmarketing communicationssales collateralcontent creationcampaign designthought leadershipkey performance indicatorsROI analysis
Soft skills
organizational skillsproject managementcommunication skillsattention to detailwriting skillspresentation skillsmedia negotiation skillscollaborationmulticultural teamworktime management
Certifications
Bachelor’s degree in marketingBachelor’s degree in CommunicationsBachelor’s degree in Business