Mitsubishi Electric US, Inc.

Senior Specialist, Regional Marketing

Mitsubishi Electric US, Inc.

full-time

Posted on:

Location Type: Office

Location: Newark • New Jersey • United States

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Salary

💰 $72,800 - $100,100 per year

Job Level

Senior

About the role

  • Responsible for a variety of marketing activities focused on increasing sales of new and current Mitsubishi Electric Trane HVAC US (METUS) customers
  • Work directly with the Regional Marketing Management on key initiatives including assessing dealer lead and marketing efforts to develop and implement improvement strategies
  • Optimize lead management with Business Unit contractors, sales staff, and distributor staff
  • Prepare weekly distributor lead reports, improving lead response and closure rates
  • Plan and execute campaigns in conjunction with METUS Corporate Marketing team, outside agencies/contractors, and content developers
  • Measure campaign success and report results to management team and Business Unit team
  • Increase dealer, distributor, and Area Sales Managers utilization of effective sales tools
  • Create, implement, and assess effectiveness of localized tools and marketing assets / content
  • Plan and support local events to improve effectiveness of dealers and distributors in marketing METUS products
  • Develop and deliver educational content to Business Unit sales staff, Diamond Contractors and Ductless Pros, and Distributor staff on HVAC / METUS marketing best practices and programs
  • Willing to travel up to 40% for various Company meetings and training both domestically and possibly internationally

Requirements

  • Bachelors degree in Marketing, Business, creative tools/digital art or related field
  • 3+ years progressive experience in a marketing support role
  • 3+ years in customer-facing relationship management, customer training, account management role preferred
  • 3+ years progressive experience managing projects involving cross-functional teams
  • Basic to proficient with PowerPoint, Excel, Word, and other Microsoft Office products
  • Proficient in Content Creation programs (Adobe Creative Suite or similar), project management tools (Jira or similar), Digital Asset Management (DAM) and other marketing related software programs
  • Familiar with salesforce, a plus
  • Demonstrated interpersonal communication skills, both verbally and written
Benefits
  • Eligible employees may enroll in a 401(k) plan
  • Participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employees eligible dependents
  • 80 hours of vacation per year
  • 56 hours of paid sick leave annually
  • 13 paid holidays throughout the calendar year
  • Up to 12 weeks of paid or unpaid leave if eligible

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketinglead managementcampaign planningcontent creationproject managementcustomer trainingaccount managementsales tools utilizationHVAC marketing best practices
Soft skills
interpersonal communicationrelationship managementteam collaborationanalytical skillsreporting
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in creative tools/digital art