Program Manager, Digital Engagement

Mitratech

Program Manager leading B2C and client digital engagement strategy across the customer lifecycle. Driving personalized omnichannel digital experiences to enhance engagement and retention.

Posted 5/27/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead our B2C and client digital engagement strategy across the full customer lifecycle.
Drive awareness, onboarding, engagement, retention, and lifetime value through personalized, omnichannel digital experiences.
Develop and execute a comprehensive B2C digital engagement framework and customer adoption strategy aligned to company customer engagement objectives.
Partner with teams to identify opportunities to increase product usage, engagement and customer health.
Oversee digital customer programs across email, SMS, push notifications, in-app messaging, social, and web personalization.
Define segmentation frameworks and personalization strategies to improve engagement and relevance.
Design lifecycle journeys from acquisition through retention and advocacy.
Optimize programs that accelerate customer onboarding, engagement, win-back, and loyalty.
Increase customer lifetime value (LTV) through data-informed engagement tactics.
Establish KPIs and reporting dashboards to measure engagement, retention, and revenue impact.
Leverage customer feedback, A/B testing, experimentation, and behavioral analytics to continuously optimize digital engagement programs.
Translate data insights into actionable strategies and executive-level reporting.

Requirements

What you’ll need

5-7 years of experience in customer engagement, customer success operations, B2C digital marketing, or digital engagement.
Experience driving customer adoption, retention, engagement or lifecycle programs in SaaS technology, insurance, healthcare, retail, or consumer tech industries.
Experience building and scaling digital customer journeys and engagement programs.
Hands on experience with customer engagement and marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Gainsight Journey Orchestrator, Send Grid, etc.).
Strong analytical skills with hands-on experience in experimentation and performance optimization.
Experience building cross-functional programs and initiatives in a fast-paced environment.
Familiarity with customer data platforms (CDPs), behavioral analytics tools, and personalization engines.
Experience with Pendo and engaging with customers through a digital platform is a plus.
Strong communication, presentation, and management skills.
Exceptional self-starter skills and ability to manage issues and projects to completion.
Proven leadership, oral/written communication, and problem-solving skills.
Solid PC skills including thorough knowledge of MS Word, PowerPoint, Excel.
Ability to explore ways to improve and promote quality, accuracy, and thoroughness.

Benefits

Comp & perks

Health, Dental & Vision Insurance *
401 (k) + Employer Match *
Unlimited PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
STD, LTD & Group Life Insurance
Paid Parental Leave
Pet Insurance
FSA & HSA Options
Employee Assistance Program
Remote Work
Career Advancement & Professional Development Opportunities
Employee Recognition
LinkedIn Learning Platform

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer engagementcustomer success operationsB2C digital marketingdigital engagementcustomer adoptionretentionengagement programsdata-informed engagement tacticsA/B testingperformance optimization

Soft Skills

analytical skillscommunication skillspresentation skillsmanagement skillsself-starter skillsproblem-solving skillscross-functional collaborationproject managementleadership skillsattention to detail