Mitratech

Field Marketing Lead, Events – HR Solutions

Mitratech

full-time

Posted on:

Location Type: Remote

Location: Canada

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Job Level

Senior

About the role

  • Own Field + Sales events and virtual roundtables from planning through execution and optimization, aligned to Director-defined strategy
  • Translate high-level campaign priorities into program plans, formats, and execution approaches
  • Design program structure and attendee experience, including flow, engagement tactics, and follow-up approach
  • Make execution-level decisions to ensure programs are effective, scalable, and aligned to objectives
  • Own the execution of Sales-driven field events, including sporting suites, executive dinners, VIP experiences, and regional activations
  • Partner closely with Sales to align on target accounts, attendee strategy, and pipeline goals
  • Manage all logistics, vendor coordination, and on-site execution to deliver high-quality, white-glove experiences
  • Ensure strong pre-event engagement and post-event follow-up in coordination with Sales and Marketing
  • Continuously refine event formats and approaches to improve engagement and outcomes
  • Build and scale a virtual roundtable program for HR leaders as a core demand generation motion
  • Partner with Demand Gen and Product Marketing to align topics and audiences to campaign priorities
  • Own execution, including speaker coordination, invitations, facilitation support, and follow-up
  • Establish a repeatable model and cadence to scale the program effectively
  • Build and document execution playbooks for Sales-led events (suites, dinners, VIP experiences) and virtual roundtables
  • Define best practices for logistics, audience engagement, and follow-up workflows
  • Create templates, timelines, and processes to ensure consistency and scalability
  • Continuously optimize programs based on performance data and feedback
  • Provide day-to-day guidance and support to Field Marketing team members, including prioritization and execution oversight
  • Act as a primary resource for junior team members (e.g., Marianna), helping remove blockers and ensure progress
  • Review work for quality, consistency, and alignment before launch
  • Support onboarding and ramping of new team members on processes and best practices
  • Foster a collaborative, accountable, and execution-focused team environment
  • Support alignment with Sales on event execution, attendee targeting, and follow-up coordination
  • Ensure effective communication between Sales and Marketing to maximize program impact
  • Help operationalize Sales requests within established program frameworks
  • Track execution metrics and support reporting using Salesforce, HubSpot, and event platforms
  • Identify execution-level improvements to enhance efficiency and program outcomes
  • Maintain documentation of processes and workflows to improve repeatability
  • Ensure strong project management across multiple concurrent programs
  • Partner closely with the Director of Demand Generation to ensure all programs align with overall field marketing strategy, campaign priorities, and target segments
  • Execute against defined strategic direction rather than independently setting field marketing or campaign strategy
  • Provide input and recommendations based on program performance and prior experience, while deferring final strategic decisions to the Director.

Requirements

  • 5 - 7 years of experience in B2B field marketing, event marketing, or demand generation
  • Proven experience owning and executing field events or executive programs end-to-end
  • Experience building or scaling event programs or roundtables from scratch
  • Demonstrated ability to create playbooks, processes, and repeatable program models
  • Strong understanding of Sales-aligned event strategies, including account targeting and relationship building
  • Experience supporting or mentoring junior team members preferred
  • Strong project management and organizational skills with the ability to manage multiple programs simultaneously
  • Detail-oriented with a focus on execution quality and consistency
  • Experience with Salesforce, HubSpot (or similar platforms), and event tools (e.g., Goldcast)
  • Strong communication and cross-functional collaboration skills
  • Proactive, solution-oriented mindset with strong ownership and accountability.
Benefits
  • Mitratech is an equal-opportunity employer that values diversity at all levels.
  • All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, national or ethnic origin, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or veteran status.
  • Mitratech will work with applicants requesting accommodation at any stage of the hiring process.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event marketingdemand generationproject managementprogram planninglogistics managementaudience engagementperformance optimizationprocess documentationplaybook creationaccount targeting
Soft Skills
communicationcollaborationorganizational skillsdetail-orientedmentoringproblem-solvingownershipaccountabilityexecution focusteam leadership