Mitratech

Field Marketing Manager – Conferences, Webinars, Virtual Roundtables

Mitratech

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $70,000 per year

About the role

  • Develop and own the field marketing strategy for Mitratech’s HR Solutions business, aligned to company revenue goals, sales priorities, and buyer needs
  • Plan, execute, and optimize end-to-end field marketing programs, including industry conferences, regional field events, executive roundtables, prospecting dinners, webinars, and virtual events
  • Design and implement pre-event, onsite, and post-event engagement strategies to maximize attendance, participation, and conversion
  • Act as the primary strategic marketing partner for our Sales team, identifying opportunities, enabling their success, and ensuring tight follow-up on all field marketing activity
  • Own pipeline goals for assigned field programs and measure success through MQLs, pipeline influenced, pipeline sourced, and ROI
  • Track, analyze, and report field program performance using Salesforce, HubSpot, Goldcast, etc. to provide clear visibility and insights
  • Collaborate cross-functionally with Sales, Paid Media, Product Marketing, Content, ABM, and Digital teams to ensure consistent messaging and campaign alignment
  • Build scalable field marketing frameworks and playbooks that support repeatable, high-impact execution
  • Continuously test, learn, and optimize event formats, targeting, messaging, and engagement tactics based on performance data
  • Leverage AI and marketing technology to improve personalization, efficiency, and reporting across field programs

Requirements

  • 4-6 years of B2B field marketing, event marketing, or demand generation, preferably in SaaS or HR technology
  • Proven experience owning field marketing programs as an individual contributor, including in-person and virtual events
  • Deep understanding of Sales motions and how field marketing supports pipeline creation and acceleration
  • Track record of driving and measuring pipeline impact through field programs
  • Hands-on experience using Salesforce and HubSpot (or similar CRM and marketing automation platforms) to track performance and ROI
  • Excellent project management skills with the ability to manage multiple programs and deadlines simultaneously
  • Confident partnering with Sales and Marketing leaders while operating as an individual contributor
  • Highly organized, detail-oriented, and proactive with strong follow-through.
Benefits
  • Anticipated Pay Range: Up to 70K Annually USD plus 5% annual bonus.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
field marketingevent marketingdemand generationpipeline measurementprogram managementperformance analysisengagement strategiesmarketing optimizationpersonalizationROI measurement
Soft Skills
project managementorganizational skillsdetail-orientedproactivestrong follow-throughcollaborationcommunicationstrategic thinkingadaptabilityleadership