Senior Product Marketing Manager

Miter

Senior Product Marketing Manager at Miter shaping modern software solutions in construction industry. Driving product launches and marketing strategies to elevate brand presence and customer engagement.

Posted 5/13/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $170,000 - $195,000 per yearWebsite

About the role

Key responsibilities & impact

Own go-to-market for new and relaunched products end-to-end — from roadmap alignment and launch planning to internal readiness, GTM campaign development, and external launch execution
Build and maintain a launch calendar and milestone framework, defining timelines and criteria for launching products confidently internally and externally
Create all launch assets — positioning and messaging, product pages, one-pagers, email campaigns, press releases, customer stories, and video assets — going hands-on in Figma when needed
Shepherd cross-functional launch readiness, including the criteria for when a product is ready, internal docs and templates, and materials that help sales sell new products
Own Miter's core messaging and positioning, including how we differentiate and tell our story across audiences and channels
Build customer marketing and expansion programs including cross-sell campaigns and automated upsell sequences
Own competitive intelligence and audience segmentation — and track what matters: launch pipeline, demo requests, and expansion ARR

Requirements

What you’ll need

5+ years in B2B SaaS marketing with a strong track record developing messaging and positioning for specific audiences
Proven experience running product launches end-to-end and orchestrating multi-channel go-to-market efforts across product, sales, and marketing
Research and synthesis chops — you extract signal from customer conversations, competitive landscapes, and internal data to inform strategy
Strong writing and storytelling skills; you turn product functionality into messages that resonate with real buyers
Analytics fluency — you define and track KPIs like launch impact, expansion ARR, and win/loss trends
Comfortable using AI to scale content production and marketing workflows
Nice to have: experience in vertical SaaS, construction, or workforce/payroll

Benefits

Comp & perks

Competitive Compensation: We offer competitive (well above “market”) salary, commission, and equity packages.
Medical Insurance: Comprehensive medical, dental, FSA, vision plans to suit you and your family’s needs.
401(k) Retirement Plan: Company-matched contributions to help you plan for your future.
Unlimited PTO: Take the time you need to recharge and be your best self.
Parental Leave: Generous 16-week paid leave for all parents, including adoptive and foster parents.
Learning & Development: We offer every employee an annual educational allowance to explore external professional development.
Office Extras: Snacks, coffee, lunch, and commuter benefits for in-office Mitosaurs.
Community: Multiple company-wide and team-specific off-sites per year.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS marketingproduct launchesmessagingpositioninganalyticsKPI trackingcontent productionmarketing workflowscompetitive intelligenceaudience segmentation

Soft Skills

writingstorytellingresearchsynthesiscross-functional collaborationcommunicationstrategic thinkingproject managementcreativityproblem-solving