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Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Define world-class services, Software Assurance (SWA), and subscription offerings together with our Product House, and create positioning, messaging, and thought leadership around them.
- Overall responsibility for implementing and managing all portfolio strategy and marketing-related activities for Services, Software Assurance (SWA), and Subscription offerings across Mitel's portfolio clusters.
- Understand the key market trends driving the shift from perpetual licensing to subscription and recurring revenue models.
- Understand and define key customer needs and pain points around services adoption, SWA renewal, and subscription conversion.
- Understand customer and partner buying behavior and patterns related to service contracts, renewals, and subscription lifecycle management.
- Understand the competitive landscape in managed services, UCaaS subscriptions, and software assurance, and use this knowledge to assess, articulate, and define our differentiators.
- Create and organize market studies and KPIs, competitive and pricing analyses, customer, partner, and analyst questionnaires, and identify target markets for specific service and subscription offerings.
- Consolidate results, derive recommendations, and present them to management.
- Analyze and evaluate customer and partner requirements and business potential for services, SWA, and subscription solutions.
- Define vision and strategy, conduct portfolio reviews, and provide recommendations for the definition of service and subscription offerings.
- Define vertical plays for services and subscription elements, and guide the definition of new vertical service blueprints.
- Guide the definition of roadmaps and prioritization of service features and subscription tiers mapped against market opportunities and segmentation.
- Create marketing concepts for Tier 1 service offerings and new subscription models, including migration paths from perpetual licensing to SWA and cloud subscriptions.
- Conduct analyst briefings, content development, questionnaires, consultations, surveys, and response management.
- Lead journalist and press briefings and interviews.
- Develop proposals for new service tiers, subscription features, and SWA program enhancements.
- Build business cases for services-led growth and subscription transition strategies.
- Manage launch project-specific marketing tasks for new service and subscription offerings in cooperation with local and regional departments.
- Plan and organize sales webinars and present them to customers, partners, and analysts, focusing on services value and subscription ROI.
- Create all marketing collateral for direct sales, channel partners, and customers across the service and subscription lifecycle.
- Develop messaging architecture around recurring value, risk mitigation, and total cost of ownership for SWA and subscriptions.
- Develop foundation messages, value propositions, and key differentiators for services, SWA renewals, and subscription tiers.
- Create materials to increase internal and external awareness of service benefits and subscription value.
- Build a leading-edge experience that supports the migration of installed-base customers from perpetual licenses to SWA and subscription models.
- Continuously improve activities, refining them daily to minimize costs and maximize effectiveness.
- Standardize data from web, social media, apps, renewal pipelines, and other sources to provide an ongoing balanced scorecard for services and subscription activities.
- Evangelize all services and subscription solutions within your area of responsibility and act as their primary representative in analyst sessions, customer events, and trade fairs.
- Network and create opportunities through industry channels focused on managed services and subscription growth.
- Act as a consultant for partner go-to-market strategies related to services and subscription attachment.
- Lead from the front—you will challenge the status quo, ask the tough questions, and lead colleagues through your unique insights.
Requirements
What you’ll need- Experience creating, leading, or marketing managed services, SaaS, or subscription-based offerings.
- Proven track record of driving SWA renewal rates, subscription attach rates, or services revenue growth.
- Bootstrapper mindset—you can build compelling programs and campaigns even with limited resources.
- Broad digital marketing experience, with a focus on lifecycle marketing, retention, and renewal campaigns.
- Deep understanding of subscription economics, ARR/MRR models, and customer success-driven growth.
- Demonstrated ability to convert on-premises installed-base customers to SWA and subscription models.
- Knowledge of digital adoption, onboarding, and retention techniques to reduce churn and drive upsell opportunities.
- Strong network of contacts in the communications, managed services, or UCaaS industry.
- Highly analytical, with the ability to interpret renewal data, churn signals, and subscription metrics holistically across multiple platforms.
- Strong learning agility and the ability to expand knowledge beyond your comfort zone.
- Strong English language skills.
- A degree in Marketing, Business, or a related discipline would be beneficial.
Benefits
Comp & perks- Professional Growth in a Global Company
- Individual Career Path
- Talent Program
- E-Learning Hub
- Knowledge Sharing Programs and Trainings
- Mentor Support
- Flexible Working Hours
- Home Office
- 26 Paid Vacation Days
- 5 Wellness Fridays
- Vacation Medical Care including Dental Care, Glasses, etc.
- Referral Bonus
- Food Vouchers
- Multisport Card
- Store Discounts
- Team Buildings and Company Events
- Lounge and Game Areas
- Metro Station next to the Office
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
managed servicesSaaSsubscription-based offeringsSWA renewal ratessubscription attach rateslifecycle marketingretention campaignssubscription economicsARR modelsMRR models
Soft Skills
analytical skillslearning agilitynetworkingconsultative skillsleadershipcommunication skillsproblem-solvingstrategic thinkingcreativityadaptability
Certifications
degree in Marketingdegree in Business