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Demand Generation Lead
Mistral AIDemand Generation Lead managing multi-channel campaigns for Mistral AI’s enterprise software growth. Collaborating with teams to drive predictable revenue and lead generation.
About the role
Key responsibilities & impact- Develop and implement demand generation strategies aligned with business objectives and revenue targets
- Plan, execute, and optimize multi-channel campaigns (email, webinars, content syndication, social media, paid media, and events)
- Drive top-of-funnel lead generation and implement nurturing programs to move prospects through the sales funnel
- Build and organize lead flow through website optimization (CTAs, landing pages, conversion paths)
- Manage campaign budgets and allocate resources effectively to maximize ROI
- Analyze campaign performance and use data-driven insights to optimize efforts
- Collaborate with Product Marketing to develop compelling content, offers, and messaging
- Coordinate with third-party agencies to execute content, events, and syndication programs
- Ensure consistent branding and positioning across all demand generation initiatives
- Own the demand gen tech stack: MarkOps platforms, ABM tools and marketing analytics tools.
- Stay current with the latest demand generation technologies and trends
Requirements
What you’ll need- Enterprise B2B SaaS Demand Gen Experience: Proven track record in demand generation for enterprise software, including ABM campaigns, email marketing, social media (including influencer marketing and growth hacking), SEO, and PPC
- Marketing Stack Expertise: Hands-on experience setting up and managing MarkOps platforms, ABM tools, marketing analytics.
- Startup DNA: Experience operating in high-growth environments, building new systems, and implementing new tools from scratch
Benefits
Comp & perks- 💰 Competitive salary and equity
- 🥕 Daily lunch vouchers (Swile, 60% covered)
- 🥎 Discounted gym access via Wellpass
- 🚴 Mobility contribution via Betterway
- 🧑⚕️ Full health insurance for you and your family
- 🍼 Generous parental leave policy
- 🌎 Visa sponsorship
- 🤝 Optional BetterUp coaching
- 💰 Competitive salary and equity
- 🚑 Health insurance
- 🚴 £90/month transport allowance or parking reimbursement
- 🥎 £90/month gym allowance
- 🥕 £200 monthly food allowance
- 👴🏻 Pension plan (5% employee / 3% employer)
- 🍼 Generous parental leave policy
- 🌎 Visa sponsorship
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationmulti-channel campaignslead generationwebsite optimizationcampaign performance analysisdata-driven insightscontent developmentbudget managementSEOPPC
Soft Skills
collaborationresource allocationbranding consistencycommunicationstrategic planningoptimizationcreativityproblem-solvingadaptabilityleadership