Mission Bio

Digital Marketing

• Lead the development and execution of the Mission Bio Digital Marketing Strategy, processes, technology implementation, and performance analysis, focusing on ROI analysis and quality lead generation.
• Design and manage digital marketing programs (search, social, display ads, retargeting, etc) aligned with global campaigns and brand strategy.
• Partner with marketing managers to develop, execute and measure integrated marketing campaigns with specific KPIs tied to company/business objectives, including writing, editing, and producing digital content including emails, blogs, podcasts, videos, social media posts, and web.
• Establish processes for centralized digital marketing across segments and regions, optimizing tactics for global reach. Analyze data trends to identify new marketing opportunities and optimize ongoing marketing efforts.
• Drive cross-functional collaboration and tactical alignment, ensuring success across customer segments and geographical regions.
• Manage and optimize digital channel budgets with marketing managers to ensure effective allocation of resources and investment.
• Manage external contractors across (SEO, web development, and digital strategy) to ensure high quality work on-time and within budget.
• Execute email campaigns using Pardot, nurturing leads to convert interest into qualified sales opportunities.
• Lead marketing automation and CRM efforts through Pardot and Salesforce, managing database hygiene and segmentation. Develop and manage paid media strategies (Google Ads, social media, third-party vendors), ensuring maximum ROI.
• Continuously A/B test digital channels, messaging, creative, and landing pages for performance, and continuously A/B test channels, messages, creative, and landing pages for performance.
• Produce engaging content for social media platforms (Facebook, Twitter, LinkedIn), leveraging data to drive content strategy.

Senior Manager, Digital Marketing