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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in digital product management and market research, with a strong focus on data analysis, user understanding, and digital marketing strategies. Proficient in leveraging analytics and visualization tools to drive actionable insights and influence product decisions.
Highest-signal resume keywords
Digital Product ManagementMarket ResearchBilingual CommunicationData AnalysisDigital Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Qualitative ResearchQuantitative ResearchUser AnalyticsSurveysInterviewsFocus GroupsArtificial IntelligenceSEO AuditsConversion OptimizationE-Commerce
Soft Skills
CommunicationProject ManagementUser EmpathyMethodological RigorEthics
Tools & Technologies
Looker StudioTableauPower BIGoogle AnalyticsMixpanel
Industry Keywords
Digital TransformationProduct PerformanceDashboardsContent StrategyClick-Through Rate Optimization
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- You support clients in their digital transformation and contribute to diagnosing strategic needs;
- You conduct qualitative and quantitative studies (desk research, conducting interviews, data processing, facilitating workshops, etc.) and translate findings into actionable insights;
- You analyze product performance and maintain dashboards to monitor performance against set objectives;
- You influence product decisions with clients and design, product, and development teams, identifying trends to inform your recommendations;
- You support the organization with technology and digital marketing monitoring (SEO audits, content strategy, conversion optimization, etc.);
Requirements
What you’ll need- You have over 5 years of experience in digital product management and market research;
- You are bilingual, communicating clearly in French and English and able to explain concepts to diverse audiences;
- You have experience with activities that deepen user or product understanding (analytics, surveys, interviews, focus groups, benchmarking, etc.);
- You leverage artificial intelligence in your research activities;
- You are comfortable with visualization tools (such as Looker Studio, Tableau, Power BI, etc.) and analytics tools (Google Analytics, Mixpanel, etc.);
- You understand the various disciplines of digital marketing (SEO, SEM, click-through rate optimization, e-commerce, etc.);
- You demonstrate methodological rigor, ethics, and user empathy;
- You manage multiple projects in parallel effectively;
- You are comfortable traveling occasionally within and outside Quebec.
Benefits
Comp & perks- You plan and track the progress of research activities, manage budget and scope, and communicate risks/decisions to stakeholders.
