Growth Marketing Manager, D2C

Mira Mace

Growth Marketing Manager at Mira Mace driving direct-to-consumer patient acquisition. Designing experiments and strategies to engage Medicare patients through various marketing channels.

Posted 6/27/2026full-timeRemote • California, Massachusetts • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own our direct-to-consumer patient acquisition engine
Design and prioritize the experimentation roadmap for Google and Facebook/Meta ads
Build our influencer marketing strategy from scratch
Own the marketing performance dashboard
Own the design and optimization of landing pages and content experiences that convert
Develop the strategy for organic patient acquisition through SEO and AEO
Experiment with the latest AI tools and workflows to automate and accelerate the marketing pipeline

Requirements

What you’ll need

6-10 years in growth marketing, performance marketing, or demand generation
Experience managing agencies, freelancers, or vendors for campaign execution
Strong analytical instincts
Experimentation-native mindset
Enough design sensibility to concept a landing page and give actionable feedback on creative
Clear, concise communicator — especially in writing
Bias toward speed and iteration
AI-curious and hands-on
Bonus points for experience marketing to Medicare, senior, or caregiver populations

Benefits

Comp & perks

Health insurance
Flexible working arrangements
Professional development opportunities
Meaningful early equity

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Growth MarketingPerformance MarketingDemand GenerationSEOAEOLanding Page DesignMarketing AnalyticsExperimentationAI ToolsContent Optimization

Soft Skills

Analytical ThinkingClear CommunicationCreativityCollaborationAdaptabilitySpeed OrientationFeedback ProvisionIterative MindsetCuriosityLeadership