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Performance Marketing Specialist – Media Buyer
Mira DevelopmentsPerformance Marketing Specialist managing paid media campaigns for Dubai real estate. Planning, executing, and optimizing lead generation across various paid advertising platforms.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing lead generation campaigns across various paid advertising platforms, with a strong focus on generating high-quality leads for international real estate markets. Proficient in data analysis and campaign performance monitoring to drive effective marketing strategies.
Highest-signal resume keywords
Performance MarketingMeta Ads ManagerGoogle AdsYouTube AdsCampaign Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead GenerationAudience TargetingBidding StrategiesConversion TrackingData Analysis
Soft Skills
Excellent CommunicationSelf-MotivatedProactiveOrganized
Tools & Technologies
Meta PixelGoogle Tag ManagerGoogle AnalyticsConversion APIs
Industry Keywords
Dubai Real EstateOff-Plan PropertyInternational MarketsLead QualityCost Per Lead
About the role
Key responsibilities & impact- Plan, launch, manage, and optimize lead generation campaigns across Meta Ads, Google Ads, YouTube, Snapchat, and other paid advertising platforms.
- Generate high-quality buyer and investor leads for Dubai off-plan real estate projects.
- Execute campaigns targeting international markets including the UK, GCC, Europe, India, Pakistan, China, Russia/CIS, and Africa.
- Manage campaigns for overseas property roadshows, investor events, exhibitions, and sales launches.
- Monitor and optimize campaign performance based on KPIs including Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Conversion Rate, Booking Rate, and Return on Ad Spend (ROAS).
- Work closely with the sales team to evaluate lead quality and continuously improve campaign targeting and performance.
- Coordinate with designers, copywriters, and developers to create high-converting ad creatives, landing pages, lead forms, and campaign assets.
- Set up and manage tracking using Meta Pixel, Google Tag Manager, Google Analytics, conversion APIs, and other tracking tools.
Requirements
What you’ll need- 3–4+ years of experience in Performance Marketing or Media Buying.
- Proven experience managing paid advertising campaigns for Dubai real estate agencies, developers, or off-plan property projects.
- Demonstrated success in generating qualified international real estate leads.
- Strong expertise in:
- - Meta Ads Manager
- - Google Ads
- - YouTube Ads
- - Snapchat Ads
- Solid understanding of audience targeting, campaign optimization, bidding strategies, retargeting, and conversion tracking.
- Experience managing advertising budgets and improving lead quality while maintaining target CPL.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Excellent communication skills in English.
- Self-motivated, proactive, organized, and able to work independently in a remote environment.
Benefits
Comp & perks- Competitive salary
- Fully remote work environment.
- Opportunity for long-term collaboration and career growth.