Founding Marketer

MintMCP

Founding Marketer building MintMCP’s AI-native growth engine for secure agent infrastructure. Owning positioning, demand generation, lifecycle, outbound, and funnel analytics.

Posted 8/19/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth marketing by developing and executing demand generation strategies across SEO, AEO, and content, while effectively engaging technical buyers and analyzing funnel performance metrics. Proficient in building and optimizing pipeline generation processes in early-stage B2B environments, particularly within dev-tools, infrastructure, or security sectors.

Highest-signal resume keywords

Growth Marketing Function DevelopmentDemand Generation ExperienceFunnel Analytics FluencyAI-Native Workflow DesignPositioning For Technical Buyers

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationSEOAEOLifecycle ProgramsFunnel AnalyticsCAC ModelingPayback AnalysisExperiment DesignContent CreationWebinar Campaign Management

Soft Skills

CollaborationCommunicationAnalytical ThinkingAdaptabilityEngagement with Technical Stakeholders

Tools & Technologies

AI AgentsContent Drafting ToolsReporting ToolsMarketing Automation PlatformsWebinar Software

Industry Keywords

B2B MarketingDev-ToolsInfrastructureSecurityProduct-Led GrowthField MarketingEvents Management

About the role

Key responsibilities & impact

Own how MintMCP grows through measurable, repeatable pipeline generation
Develop positioning for technical buyers
Drive demand generation across SEO, AEO, paid, and content
Run a webinar series and campaign experiments
Build outbound from the ground up with the AE team
Own lifecycle programs converting signups, trials, and security reviews into pipeline
Track channel performance, CAC, payback, and forecasting
Orchestrate AI agents for research, enrichment, sequencing, follow-up, content drafting, and reporting
Identify funnel bottlenecks, design experiments, launch them rapidly, and analyze results
Report to the CEO and collaborate across the GTM team

Requirements

What you’ll need

Built a growth marketing function from zero
Turned messy demand into measurable pipeline at an early-stage B2B company, ideally in dev-tools, infrastructure, or security
Positioning and messaging experience for technical buyers
Ability to engage engineers, security leaders, and AI leaders and translate conversations into content and campaigns
Demand generation experience across a mix of SEO, AEO, paid, lifecycle, and content
Experience with both self-serve PLG and sales-assisted motions
Fluency in attribution and funnel analytics
Ability to model CAC, payback, and forecasts
Deeply AI-native; experience building or directing agentic workflows
Ability to operate without an established playbook and rapidly design, launch, measure, and adjust experiments
Nice to have: outbound experience partnering with AEs on targeting, messaging, and sequencing
Nice to have: experience taking a product upmarket or repositioning and repricing it
Nice to have: experience at an AI-native company
Nice to have: field marketing or events experience
Willingness to work in a hybrid environment in the San Mateo or San Francisco offices 3x a week
Work authorization/immigration eligibility requirements for employment in the United States

Benefits

Comp & perks

Competitive compensation and meaningful equity
Health benefits
Opportunity to define the go-to-market strategy and build the first AI-native growth engine from scratch
Direct access to the CEO, customers, and product direction