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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and executing growth marketing strategies for technical buyers, leveraging multiple channels including SEO, AEO, and paid media. Proficient in analytics and attribution, with a strong focus on measurable outcomes and pipeline generation in B2B environments.
Highest-signal resume keywords
Growth Marketing Function DevelopmentDemand Generation Across Multiple ChannelsAttribution And Funnel AnalyticsPositioning For Technical BuyersOutbound Campaign Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOAEOPaid MediaLifecycle MarketingContent MarketingPipeline MeasurementAttribution AnalysisFunnel AnalyticsAI-Native ToolsOutbound Marketing
Soft Skills
Strategic ThinkingCollaborationAdaptabilityCommunication
Industry Keywords
B2B MarketingDemand GenerationTechnical BuyerProduct-Led GrowthField MarketingEvent MarketingEarly-Stage CompanyDev-ToolsInfrastructureSecurity
About the role
Key responsibilities & impact- You own how MintMCP grows.
- You own positioning for a technical buyer and demand gen across SEO, AEO, paid, and content.
- You run a webinar series and campaign experiments.
- Build outbound from the ground up with the AE team.
- You also own the numbers: how every channel performs, CAC, payback, and a forecast the team can plan against.
- You orchestrate a fleet of agents to do the research, enrichment, sequencing, follow-up, content drafts, and reporting.
- You report to the CEO and work across the GTM team.
Requirements
What you’ll need- You have built a growth marketing function from zero.
- You have turned messy demand into measurable pipeline at an early-stage B2B company, ideally dev-tools, infra, or security, and you can point to the number.
- You have real positioning and messaging instincts for a technical buyer.
- You have run demand across multiple channels, some mix of SEO, AEO, paid, lifecycle, and content.
- You have run both a self-serve PLG motion and a sales-assist motion into a buying committee.
- You own the numbers. You are fluent in attribution and funnel analytics.
- You are deeply AI-native and already use agents to multiply yourself.
- You thrive before the playbook exists.
- Nice to have: You have stood up outbound that worked, partnering closely with AEs on targeting, messaging, and sequencing.
- Experience taking a product upmarket, or repositioning and repricing one.
- Having built this once already at an AI-native company.
- Field marketing or events experience.
Benefits
Comp & perks- Competitive compensation and meaningful equity
- Health benefits, on a team that puts family and health first.
